World Bank Group | Agriculture & Rural Development | Executive Summary - Coffee Markets: New Paradigms in Global Supply and Demand (#)
„Its concerted approach to improving labeling, consumer perception, and quality while using effective market segmentation provides lessons that are relevant for other countries wanting to expand consumption.Emerging markets in Asia, Eastern Europe, and the former Soviet Union, which are not traditional coffee consumers, are posting rapid growth in consumption. This is primarily for inexpensive, soluble coffees, though tastes are evolving toward improved quality and novel characteristics, such as premixed cappuccino. Soluble is an important key to developing these traditionally tea-drinking markets because most consumers are unfamiliar with coffee-brewing methods and paraphernalia and less able to afford these. North America and Japan are growing slowly.“
http://lnweb18.worldbank.org/essd/ardext.nsf/.../ executivesummary-coffeemarkets - Cached
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„In several coffee-producing countries, coffee accounts for at least 20 percent of the total export earnings. By some estimates, approximately 100 million people are directly affected economically by the coffee trade. It goes without saying that with a crop of such significance for some countries, the destabilizing effect of the price crisis sparks concern precipitating bank failures, public protests, and dramatic falls in export revenues.“
http://lnweb18.worldbank.org/essd/ardext.nsf/.../ publicationscoffeemarketsnewparadigmsinglobalsupplyanddemand
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„Supply has been growing at 6.5% per year for the same period. The biggest reason for this is Vietnam making a concerted effort into being a major player in coffee production. They are now the second largest coffee producer in the world. Brazilian supply has also increased plantation in largely frost free areas such that supply is projected to increase even further.“
http://www.hawaiicoffeeassoc.org/ 2_20_2002_minutes.htm
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Global Exchange : Starbucks to Acquire Seattle Coffee Company from AFC Enterprises
„Seattle Coffee Company has built a strong wholesale business with both the SBC and TI brands. Whole bean and ground coffees under these brands are currently sold to supermarkets and foodservice accounts comprising approximately 12,000 points of national distribution, including more than 5,000 supermarkets. The $72 million all-cash, stock purchase transaction is expected to close within 90 days, subject to certain conditions and standard regulatory review. Starbucks expects integration costs related to the acquisition will reduce fiscal 2003 earnings by approximately $0.01 per share.“
http://www.globalexchange.org/campaigns/fairtrade/coffee/ 658.html
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Tea & Coffee 06/03 - Trade News
„The company intends to further develop both brands and maintain the distinct coffee flavor profiles of SBC and TI. This transaction supports Starbucks’ long-term strategy to expand and build upon its leadership position in the super premium coffee segment within foodservice and grocery businesses by providing a multiple brand growth opportunity, states the company. Seattle Coffee Company has built a strong wholesale business with both the SBC and TI brands.“
http://www.teaandcoffee.net/0603/trade.htm
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