World Bank Group | Agriculture & Rural Development | Executive Summary - Coffee Markets: New Paradigms in Global Supply and Demand (#)
„This will have an impact on supply, making it easier to smooth shipments across wide cyclical production swings that occur particularly in Brazil.The market oversupply was not entirely unexpected, but the depth of its impact has been a shock to most participants and observers. A combination of policy and market failures left producers without access to realistic information about developments elsewhere, while policy signals isolated them from the consequences of expanding production; however, even with good information it is unlikely that many coffee producers would have had the capacity for a suitable response due to their limited resources, as well as lack of viable income alternatives in many poor rural areas.Roasters have responded to the shift in supply by adapting their technology to increase their use of lower-cost natural arabicas and robustas. They also introduced greater flexibility in their blends to respond to lower-priced availability, though there is recent anecdotal evidence that this tactic may have sometimes resulted in a negative consumer response as coffee quality declined. The increasing concentration of roasters has enabled them to work with lower inventories by pushing increased just-in-time logistical demands down to their suppliers.“
http://lnweb18.worldbank.org/essd/ardext.nsf/.../ executivesummary-coffeemarkets - Cached
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„But that changed when Brazil, the world's largest producer, sharply increased its output and newcomer Vietnam became a top producer. The resulting oversupply in the coffee market caused world prices for beans to plunge, cutting incomes for thousands of small farmers in Latin America and Africa.“
http://www.aboutcoffee.net/ 2003_08_03_bcearc.html
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„Brazil has made this method famous and produces some of the best pulped-natural coffees in the world. All twenty winners of the Gourmet Cup competition in Brazil in 2000 processed their coffees using the pulped natural method.“
http://www.coffeeresearch.org/coffee/brazil.htm
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„Producers & traders are now anxiously looking at the 2003-04 season as the first chance of a breakthrough where demand may actually be ahead of supply, anticipating a sharp fall in Brazil's production in an "off" year. However, crucial to any estimate of global production is Brazil's production potential given its current coffee tree population of over 5 billion (up from 3 bln in '95). The key question, therefore, is what is the minimum and maximum that Brazil can produce under normal weather conditions, in "on" and "off" years.“
http://www.indiacoffee.org/newsletter/11/ coverstory.html
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BSCA - Brazil Specialty Coffee Association
„The sponsorship of the competition involves the exhibition of the Cafés do Brasil and Brazilian Specialty Coffee Association brands in events and in their promotional materials, as well as the use of Brazilian specialty coffees by those that attend the events. Ten local contests in different countries of the world, three regional semi-finals and one world final will be held each year in one given country, usually coinciding with a important world coffee event.“
http://www.bsca.com.br/strategies.php?lang=en
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Indian coffee board- monthly magazine- Coffee and Human Health
„Mr. Carlos Brando from Brazil presented the "Brazilian Experience to Promote Coffee Consumption" covering a comprehensive overview of coffee consumption in Brazil during 1990's and highlighted several steps taken to promote coffee consumption. Coffee consumption was promoted by creating awareness among different segments of the population by disseminating the positive health effects of coffee through media and messages. The consumer was targeted before the medical professionals in order to improve the domestic coffee consumption.“
http://www.indiacoffee.org/newsletter/2004/oct/ coffee_human_health.html
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