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„Secondly, two of the solutions regularly proposed to the suffering incurred by plunging coffee prices are revealingly represented in Pursuing Coffee Quality at the Supermarket. The first is the fair-trade solution, a conscience-based approach that involves collecting a small toll from participating growers and roasters to use in publicizing the impact of the price crisis and persuading concerned coffee drinkers to pay modestly higher prices for coffees that are certified fair-trade, meaning coffees purchased at a "fair" price from qualifying cooperatives of small-holding growers. The second we might call the specialty beverage or snob solution, which involves persuading consumers who care about pleasure and prestige to pay more for coffees that taste better in the cup, or at least come with a reputation for tasting better in the cup. By rewarding quality with higher prices, and by generally raising the prestige of coffee as a beverage, the snob solution rewards the most committed coffee growers with higher prices and recognition over the long term.“
http://www.virtualcoffee.com/articles/summer03/ article2.html - Cached
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„Us Canadians seem well represented here. I don't know for sure, but if you're look for a Melitta Choco Latte, there is a neat little restaurant supply place on King Street East (near Sherbourne if memory serves). I've been by there before and they've had some very ecclectic blends (no pun intended) of coffee equipment. The name of the place escapes me but it is on the south side just down from that row of hip home decor places approaching George Brown College.“
http://www.coffeegeek.com/forums/coffee/machines/ 26362
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„In the future, Lilla expects to make licensing agreements with entertainment complexes, health care centers, Hospital food courts, and others. "We're all waiting for the first coffee shop on Mars," he adds, only partially in jest. "I think that's going to happen in our lifetime."“
http://www.indiacoffee.org/newsletter/2004/july/ coffee_rights.html
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„The secret? “A rooibos base gives our non-caffeinated chai a solid body,” Jasmine explains. “When my customers learn that it’s rooibos, they’re sold. Generally they’ve already heard rooibos’ positive antioxidant story, and the fact that our herbal chai is organic also helps.”“
http://www.freshcup.com/mar03_chai.htm
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„“We’ve now identified the general trends – what people like about a black coffee or what they like about their white coffee. Now we’re looking at different kinds of people, for instance, finding out if younger people prefer different coffees to older people.” With this kind of information on tap, we’ll have a powerful tool to help us understand coffee drinkers – customising what’s on offer to reflect the character of different sets of consumers. But that’s not all we’re doing. Eagle-eyed readers will remember our journey into the land of science fiction with a grinding machine which freezes the blades with liquid nitrogen to avoid scorching the coffee.“
http://www.matthewalgie.com/find_out/ lab-sensation.html
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„Founded in 1982, SCAA is the world's largest coffee trade association with over 2,800 member companies. SCAA members are located in over 40 countries and represent every segment of the specialty coffee industry, from coffee growers to coffee roasters and retailers. The SCAA's mission is to be the recognized authority on specialty coffee, providing a common forum for the development and promotion of coffee excellence and sustainability.“
http://www.virtualcoffee.com/brewin.html
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