Virtual Coffee: The Espresso Drive-thru and its Place in the Specialty Coffee Industry (#)
„While Starbucks, Java City, Second Cup and other in-line retailers are filling the American landscape with espresso cafes, a relatively new and growing distribution channel for specialty coffee is making its presence known: The espresso drive-thru. What started in the Northwest in small sheds bought at the home improvement store, is evolving into one of the industrys fastest growing service-delivery models. The expansion of drive-thru operations southward into California and eastward across the country has sparked curiosity in the minds of business owners and consumers alike.“
http://www.virtualcoffee.com/may99/ may_drivethru.html - Cached
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„Shortage of specialty coffee on the market. Guatemala is down 30% and Starbucks has bought a majority of Costa Rica’s specialty coffee.“
http://www.hawaiicoffeeassoc.org/ 02_04_2004_minutes.htm
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„Jammed full of facts, figures, cartoons, and commentary, The Coffee Book covers coffee from its first use in Ethiopia in the 6th century A.D. to the dramatic rise of Starbucks and other specialty retailers in the 1990s. Written with verve and filled with little-known facts, the book explores the process of cultivation, harvesting, and roasting from bean to cup; surveys the social history of caf society from the first coffeehouses in Constantinople to Renaissance French cafs to beatnik havens in Berkeley and Greenwich Village; and tells the dramatic story of international trade and speculation for a product that can make or break entire national economies. The book also examines the industry's major players -- General Foods, Nestl, Proctor & Gamble -- revealing how they have systematically reduced the quality of the bean and turned a much-loved product into a lifestyle.“
http://www.tips-on-coffee.com/ print_version.php?s=5360
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„Typically that is a double espresso with about 3 parts tro four parts milk added and velvetized foam with no "extra foam". I'm not including the Starbucks latte and cappuccino defintions which are totally bastardized and not relevant.“
http://www.scaa.org/.../ viewtopic.php?p=5284&sid=6c348bb2627780be92d9440b99d0ebe4
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„Sip by sip, Fair Trade coffee is increasingly meeting the desires of java junkies across the country. Starbucks and Peets each offer a Fair Trade coffee. In fall 2003, Dunkin' Donuts introduced Fair Trade espresso drinks that will be sold in more than 4,500 stores nationwide. Procter & Gamble also launched a Fair Trade coffee, Mountain Moonlight.“
http://www.transfairusa.org/content/about/ n_040428.php
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„Pricing plays the most important role in strategy, many outlets selling a cup of java for around 20 yuan (US$2.50), while Starbucks sells its brews for an average of 25 yuan a serving. "Our 31 years of providing specialty coffee in Asia Pacific makes us confident of our business," says Pedro Man, Starbuck's Asia-Pacific president. "We not only sell coffee, but also the value of our concept of like, relaxing and inspiring."“
http://www.indiacoffee.org/newsletter/2004/april/ bazaar_buzz.html
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