View topic - I've got an idea-I'd like some input from the experts! - Coffee Forum (#)
„PS Keurig, Douwe Egberts, and other major coffee suppliers ARE marketing directly to the home buyer (maybe not the "true" coffee lover, but a large part of the market is not gourmet). They are making the single cup (pod, k-cup) a viable market. BTW, I have a Keurig brewer and it is very good.“
http://www.coffeeforums.com/viewtopic.php?t=900 - Cached
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„When his son joined the family business in 1780, he expanded it to bring coffee and tea throughout the region. Gradually, Douwe and his descendants built a company that grew to become the Dutch market leader of coffee and tea. Douwe Egberts and Sara Lee Since 1978, Douwe Egberts and Sara Lee Corporation have teamed up to became the second largest coffee roaster in the world. Sara Lee / DE, based in Utrecht, The Netherlands, is a subsidiary of Sara Lee Corporation of Chicago. Today, Sara Lee / DE employs over 26,000 people worldwide.“
http://www.senseo.com/en/senseous/oureuropeanheritage/douweegberts/
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„This promotion is open to all residents of the UK, aged 18 and over, except for employees (or their families) of Philips and Sara Lee Corporation (including Douwe Egberts) or any companies or agencies directly connected with the creation and administration of this promotion.This promotion is conducted by Douwe Egberts UK and Philips Electronics UK Limited and shall close on 31st July 2004.Only one entry will be accepted per person. There are 500 prizes consisting of sets of 4 Senseo® branded porcelain cups similar to those shown on this site. No purchase is necessary to enter.“
http://www.senseo.com/uk/senseo/tc.htm
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„It only uses Douwe Egberts pods, and I spoke to another Coffee company a while ago and they said there where some lawsuits against different coffee company's because they wanted to make pods that can be used in the Senseo machine. The company I spoke to already had the pods but weren't allowed to sell them yet. Albert Hein is a very large supermarket chain that probably re-brands Douwe Egberts coffee and sells it under their own name.“
http://www.coffeegeek.com/forums/espresso/machines/ 3319
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„The latest single-serve brewer to hit the US is from Sara Lee, owner of Douwe Egberts coffee and Philips, the Dutch electronics group. The Senseo system first appeared in Europe in 2001. Since then, more than 5m of the appliances have been sold, along with 3bn coffee pods.“
http://www.coffeeassoc.com/recentnews7.htm
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