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„"The vast majority of consumers and citizens in this country sympathize with the underdog," said TransFair USA Chief Executive Officer Paul Rice. "If presented with a choice between coffee that helps people and coffee that doesn't, it's natural they would want to choose coffee that helps people."“
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Transfair USA | Press Releases
„This is a great day, not just for Dunkin Donuts, but also for the hardworking farmers trying to keep their families together," said Paul Rice, President and CEO of TransFair USA. Rice added, "Dunkin Donuts decision is historic because it makes Fair Trade coffee -- which is some of the highest quality coffee available anywhere -- accessible to a whole new mainstream consumer segment." With today's announcement, Dunkin Donuts delivers on a promise it made in April of this year, when it became the first national brand to commit to selling espresso beverages that are made exclusively with Fair Trade Certified™ coffee. Jon L. Luther, CEO of Allied Domecq Quick Serve Restaurants, home of Dunkin Donuts, commented, "For more than 50 years, Dunkin' Donuts has provided high quality coffee for customers throughout New England and beyond in our friendly and neighborly atmosphere.“
http://www.transfairusa.org/content/about/ pr_030930.php
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Transfair USA | Press Releases
„"I am delighted to know that our certified organic Fair Trade coffees will be made available in many of our nation's popular national parks and resorts," said Robert Stiller, president and CEO of Green Mountain Coffee Roasters, Inc. "Together, Xanterra and Green Mountain Coffee Roasters will offer national park and resort visitors high-quality coffees that are making a positive difference in the environment and in the lives of many small-scale farmers and their families."Organic Fair Trade Certified™ coffee is the latest in a series of sustainable cuisine options available at many Xanterra parks & resorts.Two years ago, the company implemented a program to support sustainable fishing by placing a ban on serving certain kinds of seafood because of threats to either the fish species or the environment. The company will not serve Chilean Sea Bass (Patagonian Toothfish), Atlantic Swordfish, all species of Shark and Bluefin Tuna. Xanterra also recommends other species to guests if they are part of a wild population that is abundant enough to sustain fishing, there are low levels of wasted by-catch and the fish are caught or farmed in ways that minimize the impact to the environment.The company also uses "Conservation Beef," in selected restaurants.“
http://www.transfairusa.org/content/about/ pr_030421.php
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Transfair USA | Fair Trade News
„There are also economic issues at play. Wood said there is an international coffee crisis. Farmers are getting such a small amount of money because of the huge supply of coffee. A bumper-crop year in Brazil and Colombia and the emergence of Vietnam as a coffee producer have flooded the market with coffee.“
http://www.transfairusa.org/content/about/ n_041027.php
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Transfair USA | SCAA 2003 Highlights
„Here, specialty coffee market leaders and producers shared their expertise and Fair Trade successes. TransFair's President and CEO Paul Rice also spoke on the growth of Fair Trade coffee sales in the US market. The Forum was followed by a Fair Trade Cupping event and the four-day SCAA expo and program. Each day, coffees from selected origins were judged in the SCAA Cupping Pavilion.“
http://www.transfairusa.org/content/about/ scaa2003.php
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Transfair USA | Press Releases
„"Starbucks launch of Fair Trade coffee is an historic event that will have a tremendous impact on disadvantaged coffee farmers and their families," says Paul Rice, Executive Director of TransFair USA. "At a time when family farmers are facing severe economic hardship due to the current slump in world coffee prices, Starbucks high-profile support for Fair Trade sends a powerful and visionary message to the rest of the coffee industry-that the plight of small coffee growers cannot be ignored. With every cup of Starbucks Fair Trade coffee, consumers are supporting and empowering farmers and their families." "We are very excited to further extend Starbucks Fair Trade coffee to colleges and universities," said Dave Olsen, Starbucks senior vice president, Corporate Social Responsibility. "Our participation with organizations such as TransFair USA, Conservation International and CARE demonstrate our commitment to coffee producers and their families, communities and the natural environment." In the breakthrough alliance announced in April 2000, Starbucks committed to sourcing, roasting and selling Fair Trade certified coffee to meet consumer demand.“
http://www.transfairusa.org/content/about/ pr_000925.php
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