Transfair USA | Press Releases (#)
„Taking this commitment one step further in Jinotega, Nicaragua, Millstone and TechnoServe, a nonprofit organization, have pledged to help build a school and equip students with textbooks and other supplies. In addition to education, Millstone has partnered with Project HOPE to help build and sustain health clinics in Jinotega. "The Cup of Excellence program is the critical bridge between a coffee farmer who produces great coffee and the buyer looking to find that rare and exclusive coffee for his customers," said Susie Spindler, co-creator and executive director, Alliance for Coffee Excellence Inc., the nonprofit organization which owns the Cup of Excellence program. "The international demand for these exemplary coffees by those who truly appreciate quality creates a new vision of economic sustainability for coffee farmers everywhere." Rainforest Alliance Rainforest Alliance is an organization dedicated to helping farmers produce high quality beans in harmony with wildlife, promoting healthy ecosystems, protecting forests and rivers, and ensuring soil and water quality.“
http://www.transfairusa.org/content/about/ pr_030915.php - Cached
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„Procter & Gamble, for example, recently rolled out a line of three coffees called the Millstone Signature Collection, each linked to a different nonprofit organization that promotes some aspect of "sustainability." The company says the idea behind the brand, which is currently sold only online, is to "give consumers a vote" in what social issues matter to them. It's all part of a move to cater to the growing niche of shoppers willing to spend more money for products that let them feel they are acting in a socially responsible fashion.“
http://www.transfairusa.org/content/about/ n_040217.php
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„From TechnoServe's standpoint, this is an initiative best driven by the coffee industry, which has the experience and the resources to implement it. In terms of factors to consider, TechnoServe believes that Brazil's success may be difficult to replicate in countries without a history of high coffee consumption. Also, increasing the demand may increase the volume sold without increasing the long-term price -- which was largely Brazil's experience. This means that producers who are unprofitable now could remain unprofitable even as demand increases.“
http://www.coffeegeek.com/resources/pressreleases/ technoservedec42003
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„The most important change that I’ve seen and continue to watch is the involvement by the bigger commercial interests in sustainable coffee sourcing. Everyone closely watched P&G and Millstone to see if they were just “greenwashing” but I think that their commitment is pretty solid, all things considered. The announcement that both Wal-Mart and Target were sourcing Fair Trade came as a surprise but was welcome news. I think they have looked not only at Starbucks but also at Dunkin’ Donuts and have decided that there is enough resonance with “sustainability” issues in their customer bases that it’s a good move.“
http://www.teaandcoffee.net/1204/special.htm
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„The only bad coffee I've gotten from the Moka Brew was from a free bag of Millstone Foglifter that I tossed after one sip. Truly awful, but I don't blame the Krups for that.“
http://www.coffeegeek.com/forums/coffee/machines/ 35577
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„The coffee makers will use ground beans from P&G's Folger's and Millstone brands in specially designed pods. The Home Cafe will be available in the US under the Black & Decker brand starting“
http://www.coffeeassoc.com/recentnews7.htm
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