Transfair USA | Press Releases (#)
„"Hyatt is committed to offering unique food and beverage products," said George Vizer, vice president food and beverage, Hyatt Hotels Corporation. "In addition to providing great coffee to our guests, we're also helping to make a positive contribution with Starbucks."The two coffee varieties include: Shade Grown Mexico coffeeIn 1998, Starbucks and Conservation International (CI), an international conservation organization based in Washington, D.C., began a partnership to support farmers of shade grown coffee in an effort to promote coffee cultivation methods that protect biodiversity. The region that produces Starbucks Shade Grown coffee is located in El Triunfo Biosphere Reserve in the Sierra Madre de Chiapas, Mexico, a region that contains the last remaining cloud forest in southern Mexico and is a biodiversity hot spot. Biodiversity hotspots make up just 1.4 percent of the planet's surface, yet harbor over 60 percent of all plant and animal diversity, and they are under increasing threats.“
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„"It is guilt-free coffee,'' said Paul Rice, founder and chief executive of TransFair USA. "But I would never call it that. I would call it feel-good coffee.''“
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„Buying coffee stamped with the Fair Trade label "is a relatively effortless way for people to make a difference in the world," TransFair USA Chief Executive Officer Paul Rice said.“
http://www.coffeeforums.com/viewtopic.php?t=986
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„Through price incentives, farmers are encouraged to work toward organic production. "We will be 80 to 90 percent Fair Trade in a few weeks with 36 varieties of coffee and a new flavored offering," said David Levi owner of Java n' Jazz, a coffee shop in Union Square in Manhattan. If you want to purchase it off the shelf, at least one local supermarket, Fairway Market, also carries Fair Trade coffee. Mid-sized roaster and wholesaler Gillie's Coffee Co.“
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„"It is only fair that the farmers that grow the beans that supply the world's booming coffee market be able to share in the profits they've rightly earned," Stark said. "Its an atrocity that so many small farmers are being ripped off by corrupt coffee brokers and forced to live in poverty." Evidence of the urgency of the current crisis in coffee growing communities was expressed in a recent Wall Street Journal story dated July 8, 2002: "In lush coffee-growing regions from Central America to Africa, the collapse of world coffee prices is contributing to societal meltdowns affecting an estimated 125 million people, [resulting in] a combustible brew of unemployment, hunger and migration. Whole rural communities are disappearing." Stark's Resolution states, "In the context of the global economy, consumer choices affect communities and the environment throughout the world." Based on the 2001 National Coffee Association study, American coffee drinkers have the largest opportunity to effect these changes. It shows that 80% of adults in the US drink coffee, making us the world's largest coffee consuming nation.“
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„"The Cup of Excellence program is the critical bridge between a coffee farmer who produces great coffee and the buyer looking to find that rare and exclusive coffee for his customers," said Susie Spindler, co-creator and executive director, Alliance for Coffee Excellence Inc., the nonprofit organization which owns the Cup of Excellence program. "The international demand for these exemplary coffees by those who truly appreciate quality creates a new vision of economic sustainability for coffee farmers everywhere." Rainforest Alliance Rainforest Alliance is an organization dedicated to helping farmers produce high quality beans in harmony with wildlife, promoting healthy ecosystems, protecting forests and rivers, and ensuring soil and water quality. In addition to visiting coffee farms annually to inspect environmental guidelines, the Rainforest Alliance also requires the following for all workers: fair wage or above, adequate housing, and access to education, medical care, public transportation, and recreational facilities. "We are thrilled that Millstone, a household name, is offering a coffee product that is 100 percent Rainforest Alliance-certified," said Tensie Whelan, executive director, Rainforest Alliance.“
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