Transfair USA | Press Releases (#)
„By supporting Fair Trade Certified coffee, Seattle consumers, roasters, and retailers are ensuring that small family farmers are able to feed their families, keep their children in school, build community health clinics, and safeguard the environment for future generations." While world leaders remained deadlocked over socially responsible trade practices at recent meetings in Quebec, Seattle consumers and coffee companies have been forging ahead with support for Fair Trade Certified, organic, and shade-grown coffee. Seattle-based industry giants like Starbucks, Tully's, and the Seattle Coffee Company now offer Fair Trade Certified coffee brands as one way to support the family farmers they depend on for the highest quality coffee -- and to keep their discerning consumers satisfied. In a city famed for its specialty coffee and its socially conscious consumers, public support in Seattle has been critical to the success of Fair Trade and other sustainable coffees. Fair Trade is an innovative approach to empowering Third World farmers through direct trade, fair prices, access to credit, and sustainable farming methods.“
http://www.transfairusa.org/content/about/ pr_010428.php - Cached
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„Roasters are having trouble understanding some of Transfair USA's interests. An importer buying Fair Trade coffee, under license with Transfair USA may not sell it to a roaster as Fair Trade coffee unless the roaster too has signed a Fair Trade agreement with Transfair USA.“
http://www.teaandcoffee.net/1101/special2.htm
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„According to TransFair USA, the Fair Trade certification improves farmers' economic stability by encouraging buyers to extend financial credit to farmer cooperatives and to develop long-term relationships. Starbucks Fair Trade Certified coffee is a dynamic blend of washed Arabica coffees with a flavor profile similar to Latin American coffees — a light to medium coffee with a soft acidity. "We are very excited about Hyatt's support of Commitment to Origins coffees," said John Culver, vice president and general manager of Foodservice for Starbucks. "By offering Starbucks Shade Grown Mexico and Fair Trade Certified coffees we are building upon our commitment to offer high quality products to Hyatt's guests.""The addition of Starbucks Commitment to Origins coffees is an invitation for Hyatt guests to help support the sustainability of coffee farming families around the globe, while enjoying the highest quality coffees," said Sue Mecklenburg, vice president of Business Practices for Starbucks.“
http://www.transfairusa.org/content/about/ pr_030226.php
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„"Seattle's Best Coffee is deeply committed to working responsibly with people in coffee growing regions and the environmental benefits of shade-grown coffee are also just as important to us," Schickler says. "Seattle's Best Coffee's customers will benefit by tasting the exceptional flavor of shade grown organic coffee while contributing to a better environment." TransFair USA, a non-profit monitoring agency, is the only organization providing independent, third-party certification of Fair Trade Certified products in the U.S. TransFair promotes mutually beneficial relationships between farmers and coffee companies, and educates consumers about international trade and economic development. Fair trade offers farmers fair prices, direct trade, and access to credit. Through fair trade, small family farmers are able to provide basic healthcare and improved nutrition for their families, keep their children in school, re-invest in their farms and communities, and practice environmentally responsible farming methods.“
http://www.transfairusa.org/content/about/ pr_010810.php
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„TransFair USA’s Volume Guidelines: Partnering with the Coffee Industry to Build the Market The specialty coffee industry has shown tremendous leadership and commitment in recent years, making Fair Trade Certified™ coffee the fastest-growing segment of the industry. To support this commitment, TransFair has adopted an initial volume guideline for new roasters interested in offering Fair Trade Certified coffees.Volume Guidelines >“
http://www.transfairusa.org/content/certification/ coffee_roasters.php
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