Transfair USA | Press Releases (#)
„This is a great day, not just for Dunkin Donuts, but also for the hardworking farmers trying to keep their families together," said Paul Rice, President and CEO of TransFair USA. Rice added, "Dunkin Donuts decision is historic because it makes Fair Trade coffee -- which is some of the highest quality coffee available anywhere -- accessible to a whole new mainstream consumer segment." With today's announcement, Dunkin Donuts delivers on a promise it made in April of this year, when it became the first national brand to commit to selling espresso beverages that are made exclusively with Fair Trade Certified™ coffee. Jon L. Luther, CEO of Allied Domecq Quick Serve Restaurants, home of Dunkin Donuts, commented, "For more than 50 years, Dunkin' Donuts has provided high quality coffee for customers throughout New England and beyond in our friendly and neighborly atmosphere.“
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Transfair USA | Fair Trade News
„"It is guilt-free coffee,'' said Paul Rice, founder and chief executive of TransFair USA. "But I would never call it that. I would call it feel-good coffee.''“
http://www.transfairusa.org/content/about/ n_040428.php
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View topic - fair trade article - Coffee Forum
„Buying coffee stamped with the Fair Trade label "is a relatively effortless way for people to make a difference in the world," TransFair USA Chief Executive Officer Paul Rice said.“
http://www.coffeeforums.com/viewtopic.php?t=986
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Transfair USA | SCAA 2003 Highlights
„Here, specialty coffee market leaders and producers shared their expertise and Fair Trade successes. TransFair's President and CEO Paul Rice also spoke on the growth of Fair Trade coffee sales in the US market. The Forum was followed by a Fair Trade Cupping event and the four-day SCAA expo and program. Each day, coffees from selected origins were judged in the SCAA Cupping Pavilion.“
http://www.transfairusa.org/content/about/ scaa2003.php
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Transfair USA | Press Releases
„"Hyatt is committed to offering unique food and beverage products," said George Vizer, vice president food and beverage, Hyatt Hotels Corporation. "In addition to providing great coffee to our guests, we're also helping to make a positive contribution with Starbucks."The two coffee varieties include: Shade Grown Mexico coffeeIn 1998, Starbucks and Conservation International (CI), an international conservation organization based in Washington, D.C., began a partnership to support farmers of shade grown coffee in an effort to promote coffee cultivation methods that protect biodiversity. The region that produces Starbucks Shade Grown coffee is located in El Triunfo Biosphere Reserve in the Sierra Madre de Chiapas, Mexico, a region that contains the last remaining cloud forest in southern Mexico and is a biodiversity hot spot. Biodiversity hotspots make up just 1.4 percent of the planet's surface, yet harbor over 60 percent of all plant and animal diversity, and they are under increasing threats.“
http://www.transfairusa.org/content/about/ pr_030226.php
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Transfair USA | Fair Trade News
„Edmund LaMacchia, the national produce coordinator for Whole Foods, said Fair Trade is only one of many consumer choices, citing California Clean (a consortium of small family farms in California) and Earth University (an international agribusiness school in Costa Rica) as programs "that will really make a difference in our world." Whole Foods has its own team of inspectors and has no plans to carry Fair Trade products, Mr. LaMacchia said. "Our standards are higher than Fair Trade's, actually," he said.“
http://www.transfairusa.org/content/about/ n_040505.php
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