Transfair USA | Fair Trade Overview (#)
„The Fair Trade Certified label guarantees that farmers and workers received a fair price for their product. The Fair Trade price means that farmers can feed their families and that their children can go to school instead of working in the fields.“
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Transfair USA | Press Releases
„Fair Trade Certified coffee Offering Fair Trade Certified coffee is one of the ways Starbucks seeks to improve the lives of coffee farmers by ensuring they receive a Fair Trade price for their harvest. Starbucks Fair Trade coffee has been certified by TransFair USA, a member of the Fairtrade Labelling Organizations International. According to TransFair USA, the Fair Trade certification improves farmers' economic stability by encouraging buyers to extend financial credit to farmer cooperatives and to develop long-term relationships. Starbucks Fair Trade Certified coffee is a dynamic blend of washed Arabica coffees with a flavor profile similar to Latin American coffees — a light to medium coffee with a soft acidity.“
http://www.transfairusa.org/content/about/ pr_030226.php
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„Fair Trade Certified coffee: brimming with benefits Through Fair Trade, more than half a million farmers and their families are earning a better income for their hard work—allowing them to hold on to their land, keep their kids in school, and invest in the quality of their harvest—so they can continue to grow excellent quality coffee for your morning brew. Direct Trade: another perk of Fair Trade Today's historic lows in world coffee prices have created a crisis for millions of farmers around the world. Most small-scale family farmers live in remote locations, and are dependent on local middlemen (known as "coyotes" in Latin America) to purchase their coffee, often at a fraction of its worth. Fair Trade guarantees farmers a set minimum price for their coffee and links farmer-run cooperatives directly with US importers, cutting out middlemen and creating the conditions for long-term sustainability.“
http://www.transfairusa.org/content/shop/ coffee.php
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Transfair USA | Fair Trade Certification Overview
„Fair Trade certification is the leading standard for social and environmental auditing of the global supply chain. The Fair Trade Certified label is consumers' guarantee that companies have complied with strict economic, social, and environmental criteria, thereby creating a more equitable system for producers.“
http://www.transfairusa.org/content/certification/ overview.php
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Transfair USA | Press Releases
„"It's critical that key industry retailers embrace the Fair Trade model and acknowledge the important role they can play to help solve the current crisis of low prices driving coffee farmers out of business. Dunkin' Donuts is setting an excellent industry example with this move." Oxfam America President Raymond C. Offenheiser added, "Oxfam is proud to salute Dunkin' Donuts in their decision to sell and promote fair trade certified coffee - a commitment that will benefit the many coffee growers facing hardship while also providing a superior cup of coffee to consumers." Oxfam is a humanitarian agency that works in most coffee producing countries. "The decision to buy Fair Trade Certified coffee is making an important and tangible difference in people's lives.“
http://www.transfairusa.org/content/about/ pr_030425.php
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Transfair USA | Press Releases
„"Fair Trade is needed because with little or no income, farmers can be forced to sell their next crop in advance to local middlemen, who often pay far below the harvest's value," added Rice. "Currently, world coffee prices are in a prolonged slump." Starbucks Fair Trade certified coffee will be sold in 16-ounce FlavorLock™ bags for $11.45 in retail stores in the United States and on Starbucks.com. The coffee, part of the Lively ImpressionsŠ family, is a balanced light-to-medium blend of Latin American coffees with complementary acidity and body. It is the second offering of Starbucks "Commitment to Origins" coffees, which includes shade grown, organic and/or Fair Trade selections.“
http://www.transfairusa.org/content/about/ pr_000925.php
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