Transfair USA | Fair Trade News (#)
„Wild Oats Markets has seen that traction in action. Wild Oats exclusively carries fair-trade coffee in its bulk coffee section and has seen bulk coffee sales increase 30 percent since last year. Chief Executive Perry Odak told a conference in June that this increase came despite the Boulder, Colo.-based retailer raising coffee prices by nearly $3 a pound. "The customers will vote with their dollars, and they voted to buy more coffee," Odak said.“
http://www.transfairusa.org/content/about/ n_0309.php - Cached
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Transfair USA | Fair Trade News
„The sale of fair-trade-certified coffee on college and university campuses has been uplifting for the coffee industry, providing a sure channel through which fair-trade coffee can be distributed. And students-society's moral fighters-may turn out to play an important role in eventually ending the coffee crisis. Not only do students support fair-trade coffee by drinking it, they are also forming organizations and educating themselves on the positive social effects of fair trade.“
http://www.transfairusa.org/content/about/ n_040227.php
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Coffee Kids | Sustainable Coffee Links
„TransFair USA (promoting fair-trade coffee)“
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Transfair USA | Fair Trade News
„Under the fair-trade program, farmers receive a guaranteed minimum price of $1.26 per pound for conventionally grown coffee and $1.41 for organically grown coffee. The price of conventionally grown coffee on the international market is about 42 cents per pound while organic coffee prices fluctuate between 65 cents and 85 cents per pound, the groups said.“
http://www.transfairusa.org/content/about/ n_031017.php
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Transfair USA | Press Releases
„Co-branded Wild Oats/Green Mountain Coffees will be the exclusive brands in the stores' bulk coffee departments, and the co-branded Wild Oats/Green Mountain packaged coffee will lead the stores' packaged coffee offering. Additionally, the Wild Oats fresh brewed coffee sold in the stores' Juice and Java bars will feature these high-quality coffees, which have been carefully taste-tested for their superb quality. Prior to the launch of the new program, Wild Oats staff will receive training to learn how to make the best-tasting cup of coffee and to help educate customers about the benefits of double-certified organic and Fair Trade coffee. Prior to the November implementation, Green Mountain will install new bulk bin displays in stores that feature information to help consumers understand the importance of Fair Trade coffee and what it means to the coffee farmers.“
http://www.transfairusa.org/content/about/ pr_021011.php
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Transfair USA | Fair Trade News
„Although fair-trade coffee constitutes only 1 percent of the coffee market nationwide, its share of the specialty coffee market, where it is being directed, is 3 percent and climbing.“
http://www.transfairusa.org/content/about/ n_030702.php
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