Transfair USA | Fair Trade News (#)
„Through price incentives, farmers are encouraged to work toward organic production. "We will be 80 to 90 percent Fair Trade in a few weeks with 36 varieties of coffee and a new flavored offering," said David Levi owner of Java n' Jazz, a coffee shop in Union Square in Manhattan. If you want to purchase it off the shelf, at least one local supermarket, Fairway Market, also carries Fair Trade coffee. Mid-sized roaster and wholesaler Gillie's Coffee Co.“
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„There are also economic issues at play. Wood said there is an international coffee crisis. Farmers are getting such a small amount of money because of the huge supply of coffee. A bumper-crop year in Brazil and Colombia and the emergence of Vietnam as a coffee producer have flooded the market with coffee.“
http://www.transfairusa.org/content/about/ n_041027.php
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„According to TransFair USA, the Fair Trade certification improves farmers' economic stability by encouraging buyers to extend financial credit to farmer cooperatives and to develop long-term relationships. Starbucks Fair Trade Certified coffee is a dynamic blend of washed Arabica coffees with a flavor profile similar to Latin American coffees — a light to medium coffee with a soft acidity. "We are very excited about Hyatt's support of Commitment to Origins coffees," said John Culver, vice president and general manager of Foodservice for Starbucks. "By offering Starbucks Shade Grown Mexico and Fair Trade Certified coffees we are building upon our commitment to offer high quality products to Hyatt's guests.""The addition of Starbucks Commitment to Origins coffees is an invitation for Hyatt guests to help support the sustainability of coffee farming families around the globe, while enjoying the highest quality coffees," said Sue Mecklenburg, vice president of Business Practices for Starbucks.“
http://www.transfairusa.org/content/about/ pr_030226.php
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„"It's critical that key industry retailers embrace the Fair Trade model and acknowledge the important role they can play to help solve the current crisis of low prices driving coffee farmers out of business. Dunkin' Donuts is setting an excellent industry example with this move." Oxfam America President Raymond C. Offenheiser added, "Oxfam is proud to salute Dunkin' Donuts in their decision to sell and promote fair trade certified coffee - a commitment that will benefit the many coffee growers facing hardship while also providing a superior cup of coffee to consumers." Oxfam is a humanitarian agency that works in most coffee producing countries. "The decision to buy Fair Trade Certified coffee is making an important and tangible difference in people's lives.“
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„Buying coffee stamped with the Fair Trade label "is a relatively effortless way for people to make a difference in the world," TransFair USA Chief Executive Officer Paul Rice said.“
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