TransFair Canada: Succeeding in Canadian Markets (#)

  „Consumers are willing to pay a higher price for a product if it benefits farmers and makes for a more responsible trading relationship, but they also want to obtain value and quality for their money. The first Fair Trade Certified products in Canada were coffee, tea, sugar and chocolate. Many but not all products are also certified organic. Therefore, Canadians come to expect quality when they see that a product is Fair Trade Certified.“

http://www.transfair.ca/en/producers/succeeding/ - Cached

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Some slightly related:

TransFair Canada: Farmer Stories

  „Around the world, coffee is a very important product. Everyone drinks coffee. But the prices in the world market for coffee have been very low in recent years. This means the coffee farmers have been receiving less and less money every year.“

http://www.transfair.ca/en/education/primary/stories/ - Cached

TransFair Canada: Canadian Market Overview

  „Canadian consumers are becoming more aware of Fair Trade and are asking for a variety of products in stores. Health food and specialty stores have helped establish Fair Trade in the last ten years. Recently, mainstream grocery store chains are also carrying the products and the general public is extremely positive about Fair Trade and well informed about trade issues. The variety of Fair Trade Certified products is still limited in comparison to Europe so Canada is a great opportunity for you as a producer.“

http://www.transfair.ca/en/producers/marketoverview/ - Cached

TransFair Canada: National Fair Trade Week Launch

  „Fair Trade is a trading partnership which aims at better trading and working conditions for millions of farmers and artisans from the developing world. By implementing more direct, long-term relationships with the farmers and artisans who produce many of the goods we consume, fair trade guarantees producers make a decent living wage from their traditional livelihoods. Consumers in industrialized countries can contribute to this effort by requesting fairly traded products and purchasing them.“

http://www.transfair.ca/en/mediaresearchers/releases/2004/sampleone/ - Cached

TransFair Canada: Enter / Entrez

  „Soon, you™ll also find it on other products such as fruit juices and rice. Buying Fair Trade Certified products helps make the world a better place by paying farmers and workers in developing countries a fair price.“

http://www.transfair.ca/ - Cached

TransFair Canada: Make a Difference

  „Write a letter to the editor. When you read an article about world trade, globalization, depressed coffee prices or other commodities and industries where the farmers and workers are suffering in poverty, suggest Fair Trade Certification as a viable and proven solution.“

http://www.transfair.ca/en/products/difference/ - Cached

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