TransFair Canada: Farmer Stories (#)

  „Everyone drinks coffee. But the prices in the world market for coffee have been very low in recent years. This means the coffee farmers have been receiving less and less money every year. Many coffee farmers have changed to grow other crops.“

http://www.transfair.ca/en/education/primary/stories/ - Cached

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Some slightly related:

Transfair USA | Press Releases

  „According to TransFair USA, the Fair Trade certification improves farmers' economic stability by encouraging buyers to extend financial credit to farmer cooperatives and to develop long-term relationships. Starbucks Fair Trade Certified coffee is a dynamic blend of washed Arabica coffees with a flavor profile similar to Latin American coffees — a light to medium coffee with a soft acidity. "We are very excited about Hyatt's support of Commitment to Origins coffees," said John Culver, vice president and general manager of Foodservice for Starbucks. "By offering Starbucks Shade Grown Mexico and Fair Trade Certified coffees we are building upon our commitment to offer high quality products to Hyatt's guests.""The addition of Starbucks Commitment to Origins coffees is an invitation for Hyatt guests to help support the sustainability of coffee farming families around the globe, while enjoying the highest quality coffees," said Sue Mecklenburg, vice president of Business Practices for Starbucks.“

http://www.transfairusa.org/content/about/ pr_030226.php - Cached

TransFair Canada: Enter / Entrez

  „Soon, you™ll also find it on other products such as fruit juices and rice. Buying Fair Trade Certified products helps make the world a better place by paying farmers and workers in developing countries a fair price.“

http://www.transfair.ca/ - Cached

TransFair Canada: National Fair Trade Week Launch

  „Fair Trade is a trading partnership which aims at better trading and working conditions for millions of farmers and artisans from the developing world. By implementing more direct, long-term relationships with the farmers and artisans who produce many of the goods we consume, fair trade guarantees producers make a decent living wage from their traditional livelihoods. Consumers in industrialized countries can contribute to this effort by requesting fairly traded products and purchasing them.“

http://www.transfair.ca/en/mediaresearchers/releases/2004/sampleone/ - Cached

TransFair Canada: Make a Difference

  „Write a letter to the editor. When you read an article about world trade, globalization, depressed coffee prices or other commodities and industries where the farmers and workers are suffering in poverty, suggest Fair Trade Certification as a viable and proven solution.“

http://www.transfair.ca/en/products/difference/ - Cached

TransFair Canada: Succeeding in Canadian Markets

  „Consumers are willing to pay a higher price for a product if it benefits farmers and makes for a more responsible trading relationship, but they also want to obtain value and quality for their money. The first Fair Trade Certified products in Canada were coffee, tea, sugar and chocolate. Many but not all products are also certified organic. Therefore, Canadians come to expect quality when they see that a product is Fair Trade Certified.“

http://www.transfair.ca/en/producers/succeeding/ - Cached

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