TransFair Canada: Canadian Market Overview (#)

  „Canadian consumers are becoming more aware of Fair Trade and are asking for a variety of products in stores. Health food and specialty stores have helped establish Fair Trade in the last ten years. Recently, mainstream grocery store chains are also carrying the products and the general public is extremely positive about Fair Trade and well informed about trade issues. The variety of Fair Trade Certified products is still limited in comparison to Europe so Canada is a great opportunity for you as a producer.“

http://www.transfair.ca/en/producers/marketoverview/ - Cached

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TransFair Canada: Succeeding in Canadian Markets

  „Consumers are willing to pay a higher price for a product if it benefits farmers and makes for a more responsible trading relationship, but they also want to obtain value and quality for their money. The first Fair Trade Certified products in Canada were coffee, tea, sugar and chocolate. Many but not all products are also certified organic. Therefore, Canadians come to expect quality when they see that a product is Fair Trade Certified.“

http://www.transfair.ca/en/producers/succeeding/ - Cached

TransFair Canada: Make a Difference

  „Look for the Fair Trade Certified logo Look in your local health food, grocery, café and specialty stores. If you don’t find any Fair Trade Certified products, request them from the manager or leave a comment card. The store managers and buyers listen to their customers.“

http://www.transfair.ca/en/products/difference/ - Cached

Coffee Association of Canada

  „However, with 6% of Canadians drinking these beverages on a daily basis, specialty coffee remains an occasional purchase. Iced coffee is growing dramatically. Past year penetration of 24% compares favourably to 21% in 2001 and 14% in 1999.“

http://www.coffeeassoc.com/coffeeincanada.htm - Cached

TransFair Canada: Fair Trade Certified Products

  „How Fair Trade Works “

http://www.transfair.ca/en/products/ ?licensee=3511 - Cached

Transfair USA | Press Releases

  „is a leader in the specialty coffee industry and has been recognized by Forbes Magazine for the past three years as one of the "200 Best Small Companies in America." The Company's social responsibility initiatives have been recognized by Business Ethics magazine which ranked Green Mountain Coffee Roasters 8th overall on its 2003 list of "100 Best Corporate Citizens." The Company roasts high-quality arabica coffees and offers over 90 coffee selections including single-origin, estate, certified organic, Fair Trade, signature blends, and flavored coffees that it sells under the Green Mountain Coffee Roasters® and Newman's Own® Organics brands. The majority of Green Mountain Coffee's revenue is derived from its wholesale operation that serves supermarkets, convenience stores, offices, and other locations where fine coffees are sold. Green Mountain Coffee seeks to make the world a better place for present and future generations by operating in an environmentally and socially conscientious manner. The Company contributes at least five percent of its pre-tax profit annually to support socially responsible initiatives, many of which it has supported for over 10 years.“

http://www.transfairusa.org/content/about/ pr_030507.php - Cached

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