Trademark Manual (#)
„As a license of our trademarks, you agree to abide by the rules outlined in this Trademark Standards Manual and quality standards set forth by the 100% Colombian Coffee Promotion Agreement your company signed with the Federation. Your knowledge of the existence of other versions than those specifically permitted for use as indicated in the Trademark License Agreement does not in any way constitute the right to deviate from this manual.“
http://www.juanvaldez.com/menu/logos/trademark/ - Cached
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Café de Colombia - 70 Years of Fair and Ethical Trading
„One important and direct result of the Federation's work is that Colombian Coffee, today sells at a significant price premium on the international coffee market, providing a higher standard of living for the cafeteros. The Colombian Coffee Federation represents commercially successful fair-trading, proven over 70 years. The Price Guarantee: A buffer against a volatile and unpredictable international coffee market The farmers are guaranteed an adequate, stable income. Extra revenue generated when international prices are higher is held in reserve in order to maintain a minimum price when the international price drops.“
http://www.juanvaldez.com/menu/history/ ethics.html
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Café de Colombia - OUR CAMPAIGN
„In order to guarantee to consumers that these brands consist of 100% Colombian Coffee, the National Federation of Coffee Growers of Colombia had a logo designed that would be present in all the brands that consist of exclusively this origin - See Juan Valdez and Logo -. Print ads were created to create awareness of this logo which was portrayed in humorous and unexpected ways such as on a cow with "cream good enough for Colombian Coffee," on a crossword puzzle, on Egypcian pyramids, and on a tennis racket. In addition, a television campaign was launched where Juan Valdez and his faithful mule appeared in a kitchen cupboard or in a supermarket isle. In these very same commercials consumers were told that finding a 100% Colombian Coffee brand is as simple as looking for Juan Valdez i.e.“
http://www.juanvaldez.com/menu/advertising/
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„Recognized as the forerunner in marketing and promoting a pure, 100% coffee origin, the Colombian Coffee program is a joint effort between the National Federation of Coffee Growers of Colombia and roasters around the world to promote brands that consist of 100% Colombian Coffee.“
http://www.juanvaldez.com/menu/100percent/
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Café de Colombia - Colombian Coffee News
„Colombian Coffee Federation Welcomes Oxfam Coffee Crisis Report “
http://www.juanvaldez.com/menu/news/
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„A note on Colombian selections: Coffee from Colombia comes in all grades to suit different markets: there are lower grades for commercial and food service applications, generic medium grades, Specialty grades, and at highest end of the spectrum there are specific appellations with designated varietal and farm or micro-region. The later has only become available in the last two years or so (before that many fine coffees were pooled with not-so-fine lots to form large exportable shipments). This means that the marginally Specialty grades, pooled lots designated only by a general region like Huila, Medellin, Antioquia, Popayan, etc. no longer represent the best of Colombian coffee.“
http://www.sweetmarias.com/ coffee.southamr.colombia.html
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