TINY JOY SEPT OCT 99 (#)
„I amazed to think that I started my own coffee business (after years of managing stores and roasting coffee for other) at the worst possible time. In late '97 the New York C Index that determines arabica coffee prices was edging upward of $2.00/lb, yet to hit its peak, and prices for the premium coffees was astronomical. And here we are 2 years later and the C has hit a record low at 83¢. What does this mean?“
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Tiny Joy, a home coffee roasting newsletter from Sweet Maria's Coffee
„I started my own coffee business (after years of managing stores and roasting coffee for others) at a time when the market was quite high. In late ‘97 the New York C Index that determines arabica coffee prices was edging upward of $2.00/lb, yet to hit its peak, and prices for the super-premium coffees was astronomical. And here we are 2 years later and the C has hit a record low. What does this mean?“
http://www.sweetmarias.com/tiny_joy_html/ july-aug01.html
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SweetMarias.com (INeedCoffee.com)
„I can't add up the number of times I've heard: "So you actually roast the coffee in your home?" When I explain the simple yet elegant art of home roasting they look amazed as if I had just reveled the secret of a magic trick that always had them puzzled. This is where Sweet Maria's fits into the equation. They are a business that caters to the home roaster. They sell green beans, coffee roasting equipment and coffee books from their shop in Columbus, Ohio via a secured server on their web site.“
http://www.ineedcoffee.com/99/12/sweetmarias/
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Tiny Joy, a home coffee roasting newsletter from Sweet Maria's Coffee
„To address this gap between to simplicity of roasting and the enormous complexity of coffee from origin to cup, there are two philosophies you might see expressed at local roasting shops in your area. On one hand there is The Stylist, a roaster who considers green coffee as an ingredient that will be transformed by the alchemy of their roaster. The Stylist will be more interested in blending that straight, single-origin roasts, and will emphasize their technique and their chosen degree of roast as a personal signature of their craft.“
http://www.sweetmarias.com/tiny_joy_html/ nov-dec01.html
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Tiny Joy, a home coffee roasting newsletter from Sweet Maria's Coffee
„Blending for Branding: Another reason to blend is to create a proprietary or signature blend that leads consumers to equate a particular coffee profile with a particular brand image. Consumers don't often call Starbucks by the origin names used in the coffee but simply as "a cup of Starbucks." It is as if the dark carbony roast tastes were somehow exclusive to that brand. So blends inherently refer to the place where the coffee was bought, and create allegiance to the retail source rather than creating awareness of the true flavor-origins: the farm, the region, the cultivar, the soil, the altitude, the hard work of the farmer, etc.“
http://www.sweetmarias.com/tiny_joy_html/ sept-oct01.html
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Tiny Joy July 2000 Home Coffee Roasting Newsletter
„In fact, all three have this striking aggressiveness and it has led me to rethink my biases towards Colombians as wimpy middle of the road coffees. I am not saying you can go out there and get a wimpy cup of Juan Valdez 95% of it is like that. But Colombia changed their whole strategy lately: they reversed the trend toward pooling coffees and emphasized single origin and single estate, These are the results ...the flavorful coffees that were formerly lost in a sea of lower-grown dreck, now liberated to brew potent yet balanced coffee!“
http://www.sweetmarias.com/tiny_joy_html/ tj.july00.html
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