Tiny Joy, a home coffee roasting newsletter from Sweet Maria's Coffee (#)

  „Degradation of coffee flavor is inevitable, and pre-roasted coffee, whether it is packaged in a valve-bag or not, has inevitably lost flavor. So it makes sense that the simplest way to combat all the forces that ruin coffee quality over time is to reduce the time between roasting and consumption.“

http://www.sweetmarias.com/tiny_joy_html/ mar-april01.html - Cached

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Tiny Joy, a home coffee roasting newsletter from Sweet Maria's Coffee

  „Of course, there's also the premium Sumatras, the Triple Pick's and Super-Preps. These are coffees that have gone through extra passes at the hand-sorting tables to remove defective seeds. It's risky because the coffee ends up costing a bit more, and it is possible to "over-prepare" a Sumatra, to "prep" the character right out of the cup. But you can also create a stellar coffee, a butterscotch roast taste, exotic spiced fruit flavors, and the coffee can be roasted lighter than other Sumatras to underscore these qualities.“

http://www.sweetmarias.com/tiny_joy_html/ mar-april2003.html - Cached

Tiny Joy, a home coffee roasting newsletter from Sweet Maria's Coffee

  „Specialty coffee is where the wine industry was 10-15 years ago., that is to say that, much like wine, coffee consumption is suddenly declining on a per capita basis. In fact, coffee is down roughly half from where it was in the early 60s. We see the same trend in the wine industry, people are drinking less but drinking better.“

http://www.sweetmarias.com/ article.wine-coffee.html - Cached

Tiny Joy, a home coffee roasting newsletter from Sweet Maria's Coffee

  „I started my own coffee business (after years of managing stores and roasting coffee for others) at a time when the market was quite high. In late ‘97 the New York C Index that determines arabica coffee prices was edging upward of $2.00/lb, yet to hit its peak, and prices for the super-premium coffees was astronomical. And here we are 2 years later and the C has hit a record low. What does this mean?“

http://www.sweetmarias.com/tiny_joy_html/ july-aug01.html - Cached

Tiny Joy, a home coffee roasting newsletter from Sweet Maria's Coffee

  „To address this gap between to simplicity of roasting and the enormous complexity of coffee from origin to cup, there are two philosophies you might see expressed at local roasting shops in your area. On one hand there is The Stylist, a roaster who considers green coffee as an ingredient that will be transformed by the alchemy of their roaster. The Stylist will be more interested in blending that straight, single-origin roasts, and will emphasize their technique and their chosen degree of roast as a personal signature of their craft.“

http://www.sweetmarias.com/tiny_joy_html/ nov-dec01.html - Cached

Tiny Joy, a home coffee roasting newsletter from Sweet Maria's Coffee

  „Because the origin is the brand, it’s the name these small farmers depend upon to allow their coffee to reach a market like the US. In the case of canned coffee, their brand name is key and they can switch the blend at any time to ensure the absolute lowest cost of production possible. And that can never work in favor of the small farmer.“

http://www.sweetmarias.com/tiny_joy_html/ jan01.yes.html - Cached

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