Tiny Joy, a home coffee roasting newsletter from Sweet Maria's Coffee (#)
„The bottom line is that the Chianti Classico 2000 project is looking to the future. To compete they must improve the quality of their product ; they must integrate the most up-to-date information available throughout its zone; and it must produce more typified and distinct products than ever before which nobody else can duplicate. This kind of research can easily be translated into the coffee industry in the most famous and quality oriented regions, and it is a necessity if the industry is going to meet the demands of the future.“
http://www.sweetmarias.com/ article.wine-coffee.html - Cached
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Tiny Joy, a home coffee roasting newsletter from Sweet Maria's Coffee
„To address this gap between to simplicity of roasting and the enormous complexity of coffee from origin to cup, there are two philosophies you might see expressed at local roasting shops in your area. On one hand there is The Stylist, a roaster who considers green coffee as an ingredient that will be transformed by the alchemy of their roaster. The Stylist will be more interested in blending that straight, single-origin roasts, and will emphasize their technique and their chosen degree of roast as a personal signature of their craft.“
http://www.sweetmarias.com/tiny_joy_html/ nov-dec01.html
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Tiny Joy, a home coffee roasting newsletter from Sweet Maria's Coffee
„We sent out some mistaken Malabar Gold Espresso Blend on several dates, and we want to replace any coffee we sent that was wrong! We have sent email to all people who bought Malabar Gold early this year, so everyone who bought any in 2001 who is affected has been contacted. But there are a few people who purchased it around 11/10 -11/20/00 that we don’t have email records for …so if you have or remember getting some odd-looking Malabar Gold in late ‘00, please look at this web page: www.sweetmarias.com/malabar.gold.html “
http://www.sweetmarias.com/tiny_joy_html/ july-aug01.html
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Tiny Joy, a home coffee roasting newsletter from Sweet Maria's Coffee
„Blending for Branding: Another reason to blend is to create a proprietary or signature blend that leads consumers to equate a particular coffee profile with a particular brand image. Consumers don't often call Starbucks by the origin names used in the coffee but simply as "a cup of Starbucks." It is as if the dark carbony roast tastes were somehow exclusive to that brand. So blends inherently refer to the place where the coffee was bought, and create allegiance to the retail source rather than creating awareness of the true flavor-origins: the farm, the region, the cultivar, the soil, the altitude, the hard work of the farmer, etc.“
http://www.sweetmarias.com/tiny_joy_html/ sept-oct01.html
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Tiny Joy, a home coffee roasting newsletter from Sweet Maria's Coffee
„Many improvements need to be made in the coffee market to make it a more equitable place for coffee producers. There is a lot of talk in the trade about trying to free Specialty Coffee --the top 5% of coffee grades and the quality of coffee that we deal with -- from the tyranny of the New York "C" market that determines the base trading price for even some of the fanciest coffees available. The "C" is intended for commercial grade coffees. (I keep a few novelty samples of these around the so people can see the atrocious quality that trades at those levels).“
http://www.sweetmarias.com/tiny_joy_html/ jan01.yes.html
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Tiny Joy July 2000 Home Coffee Roasting Newsletter
„That might mean having 3-5 coffees from one origin country or even from one growing region in that country (Huehuetenango from Guatemala comes to mind). I must respectively submit control of our business to the Gods of Coffee Cup Quality .“
http://www.sweetmarias.com/tiny_joy_html/ tj.july00.html
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