Tiny Joy, a home coffee roasting newsletter from Sweet Maria's Coffee (#)
„Blending for Branding: Another reason to blend is to create a proprietary or signature blend that leads consumers to equate a particular coffee profile with a particular brand image. Consumers don't often call Starbucks by the origin names used in the coffee but simply as "a cup of Starbucks." It is as if the dark carbony roast tastes were somehow exclusive to that brand. So blends inherently refer to the place where the coffee was bought, and create allegiance to the retail source rather than creating awareness of the true flavor-origins: the farm, the region, the cultivar, the soil, the altitude, the hard work of the farmer, etc.“
http://www.sweetmarias.com/tiny_joy_html/ sept-oct01.html - Cached
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Tiny Joy, a home coffee roasting newsletter from Sweet Maria's Coffee
„We sent out some mistaken Malabar Gold Espresso Blend on several dates, and we want to replace any coffee we sent that was wrong! We have sent email to all people who bought Malabar Gold early this year, so everyone who bought any in 2001 who is affected has been contacted. But there are a few people who purchased it around 11/10 -11/20/00 that we don’t have email records for …so if you have or remember getting some odd-looking Malabar Gold in late ‘00, please look at this web page: www.sweetmarias.com/malabar.gold.html “
http://www.sweetmarias.com/tiny_joy_html/ july-aug01.html
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Tiny Joy, a home coffee roasting newsletter from Sweet Maria's Coffee
„Many improvements need to be made in the coffee market to make it a more equitable place for coffee producers. There is a lot of talk in the trade about trying to free Specialty Coffee --the top 5% of coffee grades and the quality of coffee that we deal with -- from the tyranny of the New York "C" market that determines the base trading price for even some of the fanciest coffees available. The "C" is intended for commercial grade coffees. (I keep a few novelty samples of these around the so people can see the atrocious quality that trades at those levels).“
http://www.sweetmarias.com/tiny_joy_html/ jan01.yes.html
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Tiny Joy, a home coffee roasting newsletter from Sweet Maria's Coffee
„Specialty coffee is where the wine industry was 10-15 years ago., that is to say that, much like wine, coffee consumption is suddenly declining on a per capita basis. In fact, coffee is down roughly half from where it was in the early 60s. We see the same trend in the wine industry, people are drinking less but drinking better.“
http://www.sweetmarias.com/ article.wine-coffee.html
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Tiny Joy, a home coffee roasting newsletter from Sweet Maria's Coffee
„To address this gap between to simplicity of roasting and the enormous complexity of coffee from origin to cup, there are two philosophies you might see expressed at local roasting shops in your area. On one hand there is The Stylist, a roaster who considers green coffee as an ingredient that will be transformed by the alchemy of their roaster. The Stylist will be more interested in blending that straight, single-origin roasts, and will emphasize their technique and their chosen degree of roast as a personal signature of their craft.“
http://www.sweetmarias.com/tiny_joy_html/ nov-dec01.html
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Why Home Roast? (INeedCoffee.com)
„There are websites, newsgroups and books dedicated to homeroasting. Of particular interest is the Home Coffee Roasting Mailing List at Sweet Maria's . Sweet Maria's is regarded as the premier resource for the home coffee roaster. In addition to home roasting equipment, you can find a huge selection of green beans available for sale in small batches for very reasonable prices.“
http://www.ineedcoffee.com/00/11/whyroast/
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