:: The Trouble With Coffee :: (#)
„cleaning and freshness. Get them right, and your coffee will seriously impress. Get them wrong, and each and every cup will be an advertisement not to buy from you again.“
http://www.matthewalgie.com/find_out/ shooter.html - Cached
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Tea & Coffee 12/04 - Disposable Cups: The Way “To Go”
„As coffee shops are growing world wide, competition is often tough, and the disposable cup is often used as an advertisement tool, as well. In order to be effective, it is important to have a high quality print, which happens to be easier done on paper. This is due to the different printing processes: on paper it is done prior to the cup forming process whereas in the case of Styrofoam and plastic cups, printing is down after the forming process.“
http://www.teaandcoffee.net/1204/service.htm
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„So, let's go back to the key question: You're starting a coffee business and a thriving coffee career—how can you prepare for your golden future? You could, of course, seek out a professional consultant, but let's assume you are, like many coffee start-ups, on a tight budget. In this case, I recommend designing a guerrilla-style education program incorporating the following steps.“
http://www.freshcup.com/learning.htm
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„They are trying to make decisions that will last for the rest of their lives, they’re exploring all the options. And as many good things as there are out there for tea, there as many negative things out there for some of the beverages that used to be king, like soft drinks,” says Simrany. Twenty years ago, the idea of organics was almost unheard of but today it is commonplace. The tea industry’s organic market has grown significantly in the last few years, with Gen Y buying up the stock with fervor.“
http://www.freshcup.com/ dec03_twentysomethings.htm
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Tea & Coffee 04/04 - Product Showcase
„The ingredients are purchased from the same food distributors where families do their own shopping. The food is prepared and then packaged in a standard paper coffee cup. The cup is sealed for freshness and then topped with a coffee cup lid. PetPuccino can be stored at room temperature up to six months.“
http://www.teaandcoffee.net/0404/product.htm
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„They come in practically every design and aren't too expensive, and they're simple to use. Offer an array of these as well as some decorative teapots and cups that complement the types of tea you offer. Your menu is heavy on Asian teas? Perhaps you should sell some cast-iron or Yixing pots.“
http://www.freshcup.com/atoz_accessories.htm
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