The Coffees of Colombia (#)
„A note on Colombian selections: Coffee from Colombia comes in all grades to suit different markets: there are lower grades for commercial and food service applications, generic medium grades, Specialty grades, and at highest end of the spectrum there are specific appellations with designated varietal and farm or micro-region. The later has only become available in the last two years or so (before that many fine coffees were pooled with not-so-fine lots to form large exportable shipments). This means that the marginally Specialty grades, pooled lots designated only by a general region like Huila, Medellin, Antioquia, Popayan, etc. no longer represent the best of Colombian coffee.“
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Café de Colombia - QUALITY OF LIFE
„To achieve it’s goals, the Coffee Fund has also invested in a network of private businesses that provide the cafeteros with the resources necessary to support the marketing of Colombian Coffee. The Federation’s association with these businesses testifies to the uniqueness of the organization and Colombia’s long-term commitment to the coffee industry. These business alliances further attest to the importance of the coffee industry to Colombia’s economy and social structure by offering the following services to the cafeteros:“
http://www.juanvaldez.com/menu/advertising/ more_quality.html
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Café de Colombia - 70 Years of Fair and Ethical Trading
„One important and direct result of the Federation's work is that Colombian Coffee, today sells at a significant price premium on the international coffee market, providing a higher standard of living for the cafeteros. The Colombian Coffee Federation represents commercially successful fair-trading, proven over 70 years. The Price Guarantee: A buffer against a volatile and unpredictable international coffee market The farmers are guaranteed an adequate, stable income. Extra revenue generated when international prices are higher is held in reserve in order to maintain a minimum price when the international price drops.“
http://www.juanvaldez.com/menu/history/ ethics.html
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„Café de Colombia - YUKON YUKON Each one of the listed brands will carry the 100% Colombian Coffee prefix as well as the 100% Colombian Coffee trademark. Please note that while the brands may come in either whole bean or ground roast coffee, caffeinated or decaffeinated, they are not available as instant coffees or with flavor enhancers.“
http://www.juanvaldez.com/menu/brands/area/ yukon.html
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Café de Colombia - OUR CAMPAIGN
„In order to guarantee to consumers that these brands consist of 100% Colombian Coffee, the National Federation of Coffee Growers of Colombia had a logo designed that would be present in all the brands that consist of exclusively this origin - See Juan Valdez and Logo -. Print ads were created to create awareness of this logo which was portrayed in humorous and unexpected ways such as on a cow with "cream good enough for Colombian Coffee," on a crossword puzzle, on Egypcian pyramids, and on a tennis racket. In addition, a television campaign was launched where Juan Valdez and his faithful mule appeared in a kitchen cupboard or in a supermarket isle. In these very same commercials consumers were told that finding a 100% Colombian Coffee brand is as simple as looking for Juan Valdez i.e.“
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Café de Colombia - Who are we? 70 Years of Fair and Ethical Trading
„Coffee products displaying the Café de Colombia logo are guaranteed to have been made exclusively from coffee produced by Colombian Cafeteros, and revenue from the sale will benefit them and their communities.“
http://www.juanvaldez.com/menu/about/
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