Ten Steps To Coffee - National Coffee Association (#)
„First, the taster -- usually called the cupper -- carefully evaluates the beans for their overall visual quality. The beans are then roasted in a small laboratory roaster, immediately ground and infused in boiling water, the temperature of which is carefully controlled. The cupper "noses" the brew to experience its aroma, an integral step in the evaluation of the coffee's quality. After letting the coffee rest for several minutes, the cupper "breaks the crust" by pushing aside the grounds at the top of the cup. Again the coffee is nosed before the tasting begins.“
http://www.ncausa.org/public/pages/ index.cfm?pageid=69 - Cached
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„Most retailers do not roast or blend their coffees and are dependent on a wholesale roaster to supply espresso blends for their use. It's important to purchase fresh-roasted beans every week and buy only a week's supply at a time so they are always fresh. The roasting date must be stamped on the bag so the freshness is obvious.“
http://www.freshcup.com/anatomy.htm
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„Heine Brothers' Coffee started in 1992 as an espresso cart in an east Louisville grocery. We roasted our beans three pounds at a time in a coffee roaster the size of a large mailbox. Our idea was to sell the world's finest coffees fresh out of the roaster to others as passionate about outstanding coffee as we were.“
http://www.cooperativecoffees.com/members/member_pages/ heine_bros.html
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„Freshness: Everyone in the specialty coffee industryknows that freshness counts. Everyone knows that only your neighborhoodcoffee roaster, who sells a limited variety of beans roasted in small batchesdaily, can truly claim to offer fresh coffee. All that whole bean, vacuum-packedstuff at the supermarket is the result of large centralized roasting companiesattempting to cut into the sales of the neighborhood roaster. On the whole,coffee is better roasted and better packaged due to their efforts.“
http://www.sweetmarias.com/tradition.html
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Why Home Roast? (INeedCoffee.com)
„Green, unroasted, coffee beans generally cost half the price of what you would pay for the same kind of bean roasted. If you are an avid coffee drinker, you can really save money by roasting your own. Furthermore, unlike homebrewing kits or bread machines, you don't have to make a large equipment investment.“
http://www.ineedcoffee.com/00/11/whyroast/
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Tea & Coffee 03/02 - Trade News
„“Coffee beans begin to lose flavor almost immediately after they are roasted with anywhere from 15 - 40% of the flavor lost in just a few days. But with the Alpenröst, anyone can custom roast their own green coffee beans for ultimate freshness.”“
http://www.teaandcoffee.net/0302/trade.htm
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