Tea & Coffee 12/02 - World News (#)
„“The Hawaii coffee industry represents an extremely wide array of perspectives: five-acre family farms, large corporate farming operations, local and regional coffee roasters, and retail coffee vendors of all sizes,” said Steve Hicks, HCA vice president. “We met and worked with the Kona Coffee Council, Kona Farmers Alliance, Hawaii Farm Bureau, members of the Hawaii Coffee Association, and the Department of Agriculture in order to reach a common ground on the issue of labeling. The consensus reached focused on consumer awareness,” Hicks added.“
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„"The Hawaii coffee industry represents an extremely wide array of perspectives: five-acre family farms, large corporate farming operations, local and regional coffee roasters, and retail coffee vendors of all sizes," said Steve Hicks, HCA vice president. "We met and worked with the Kona Coffee Council, Kona Farmers Alliance, Hawaii Farm Bureau, members of the Hawaii Coffee Association, and the Department of Agriculture in order to reach a common ground on the issue of labeling. The consensus reached focused on consumer awareness," Hicks added.“
http://www.hawaiicoffeeassoc.org/truth.htm
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„The Hawaii Coffee Association represents every segment of the Hawaii coffee industry. Our leadership and membership includes growers, roasters, distributors and retailers, coffee researchers and representatives of other coffee associations. The mission of the Hawaii Coffee Association is to promote the consumption of all the coffees grown in the State of Hawaii in a way that educates and informs the seller and consumer. “
http://www.hawaiicoffeeassoc.org/questions.htm
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„Then, one roaster manufacturer posed this question: “Do these small machines really produce a decent enough roast to help determine a green sample’s worth?” It all comes down to that. In response, listed below are some new sample roasters that just might help in the green coffee buying decision. For the record, in my opinion, not one of these machines has the kind of variable settings that would qualify them as a commercial roaster. But, the point of this article is to determine if they could assist in finding a great coffee.“
http://www.teaandcoffee.net/0503/coffee.htm
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„1. For RIO roasters who buy (not produce) green within origin and roast within origin: A verifiable report listing a) beginning green inventory pounds, b) pounds of green roasted, c) percent and pounds of roast weight loss, d) distribution of roasted pounds into packaged quantities (i.e.: 5#, 1#, ½#, 10 oz, 3 ½ oz, etc., consumed as tasting samples, home use, etc.), and d) the ending inventory of green. The packaged total weight for commercial sale and donations must be approximately the same as the number of 100% stickers, recognizing a small percent of error for ruined labels, roast errors, etc.“
http://www.hawaiicoffeeassoc.org/gtr100.htm
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„But larger roasters have a question: “If my customers refuse to buy coffee from a small local roaster and they will only buy coffee where they can do so as inexpensively and as conveniently as possible, why shouldn’t our company try and provide them the freshest tasting product possible?” The realities of the marketplace certainly can chill or stifle the most romantic notions. It’s true, most people are not going to buy coffee from anywhere but their grocery store and they will probably even buy it ground or grind it in the store. For them, the issue is not whether to provide them with an Ethiopian Harrar and a Yemen Mocha that are fresh enough so that the difference between these two great coffees can be appreciated. Rather, the challenge is to get whatever coffee this customer wants to buy (and it will probably be a Colombian coffee, flavored coffee or the generic “house blend” of yore) and try to deliver that coffee as freshly as is possible to that customer.“
http://www.teaandcoffee.net/0501/coffee.htm
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