Tea & Coffee 12/00 - COFFEE'S LOVE AFFAIR WITH KONA (#)
„Proponents of the change want the law to stipulate that the minimum be 30%, thus requiring not only greater use of the coffee but also making that blend component more noticeable in the taste of the coffee. “We had some visitors from Japan recently,” Lopez-Kuhn noted, “and they had several observations, one of which was that their fellow countrymen visit Hawaii, pick up either flavored or a K blend, take it home and say Hawaiian coffee is not good, not realizing it has little or no Hawaiian coffee in it. They stated that Hawaii could avoid this ‘bad’ image by changing the 10% Kona and 10% other Hawaiian coffees, to at least 30% or 50%. Japan laws require that a bag of coffee state the exact percentages of coffee contained in the package, and at least 30% of the content such as Kona, be required to name it a “ famous origin coffee”.“
http://www.teaandcoffee.net/1200/coffee.htm - Cached
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Tea & Coffee 05/00 - Trade News
„The Hawaii Department of Agriculture (HDOA) has secured a federal certification mark for 100% Kona Coffee® from the U.S. Patent and Trademark Office (USPTO) in Washington, D.C. The granting of Registration #2,322,867, dated February 29, 2000, gives the coffee farmers of Kona, Hawaii protection and recognition for the coffee grown in the North and South Kona Districts on the Island of Hawaii.“
http://www.teaandcoffee.net/0500/trade.htm
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„21, 2000) — In an unusual turn of events, a small, Boston area company, Equal Exchange, congratulates a number of much larger companies for having announced that they are entering the field of fairly traded coffees – the niche market that Equal Exchange has had mostly to themselves since they created the category in 1991. In keeping with the company’s unconventional approach to business, Equal Exchange is glad to have direct competition for the first time, even specialty coffee powerhouses like Starbucks and Green Mountain.“
http://www.equalexchange.com/news_info/ pr9.00.html
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„According to published reports, Starbucks’ commitment to fair trade is for one year pending consumer reaction. Furthermore, its fair trade coffee will only be available in packages, a small percentage of the company’s overall coffee sales. It will not be available by the cup in their 2,300 stores.“
http://www.equalexchange.com/news_info/ prstarbucks.html
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„Equal Exchange was selected to receive the award for its “path-breaking approach to fair trade, defining stakeholder welfare as part of business success.” Equal Exchange purchases directly from 17 farmer cooperatives in 10 countries in Latin America, Asia and Africa. They guarantee a minimum price to producers, provide pre-harvest financing, and promote sustainable production methods — all fair trade practices that are unheard of in the conventional market.“
http://www.equalexchange.com/news_info/ prbizethics.html
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The Coffee Review - the world's leading coffee buying guide
„Essentially, the Kona-bashers position is that Kona is a perfectly decent but hardly exceptional coffee so lacking in distinction that many of the Americas leading cuppers failed to distinguish it from much cheaper Central America coffees during the recent scandal in which a green coffee dealer regularly sold Costa Rica and Panama beans inside Kona bags. Hence, Kona is wildly overpriced and consumers are being duped either by memories of trade winds or by simple name-dropped snobbery.“
http://www.coffeereview.com/article.cfm?id=50
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