Tea & Coffee 11/03 - Sustainable Coffee Goes Mainstream (#)
„In recent weeks, certified sustainable brew entered the mainstream. Procter & Gamble’s Millstone Coffee began offering Rainforest Alliance Signature Roast, Mountain Moonlight Fair Trade Certified and Cup of Excellence Signature Roast on a special web site. Another mainstream company, Citigroup, adopted sustainable coffee for its employees. At select Citigroup offices around the nation, coffee drinkers will now have the opportunity to linger during their breaks over cups of 100% Rainforest Alliance Certified coffee.“
http://www.teaandcoffee.net/1103/special.htm - Cached
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„Consumer-products giant Procter & Gamble announced this week that Millstone, its upscale coffee brand, will offer a fair trade selection.“
http://www.cooperativecoffees.com/about/news/ strib091903.html
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„Procter & Gamble recently offered a new premium brand called Millstone, which is certified under the industry's Fair Trade protocol, meaning farmers get a minimum $1.26 a pound for their beans, more than double the current average price of 52 cents a pound for green coffee.“
http://www.bsca.com.br/ news.php?lang=en&an_id=51
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„ From what I've read about Rocky’s capabilities, Silvia should choke on that. The beans I'm experimenting with are Millstone Italian Roast that is "fresh" from the store (I did freeze them while waiting on Rocky and thawed before use). Any idea why I can't slow Silvia down? I assume stale beans would just harm the crema and taste and would not produce such fast flows.“
http://www.coffeegeek.com/forums/espresso/machines/ 21815
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„This month Millstone Coffee announced the launch of Mountain Moonlight blend, the company's first Fair Trade Certified offering, as part of its new Signature Collection. Tonia Hyatt, a spokeswoman for Millstone parent company Proctor & Gamble, said the decision to offer a Fair Trade Certified coffee took into account discussions with shareholder and consumer groups, as well as market research that indicated Millstone customers wanted to see a fair trade offering, according to the just-food.com news service.“
http://www.transfairusa.org/content/email/ buzz_sept.htm
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Thank You Procter and Gamble - Fair Trade Coffee Project - Lutheran World Relief
„P&G’s Millstone will immediately offer Fair Trade Certified™ coffee to their wholesale accounts (universities, hotels, hospitals, etc.) and through its website , and will eventually begin retailing these products in supermarkets. Within the next few years, P&G has committed to increase the volume of Fair Trade Certified™ coffee purchased by Millstone to at least 2-3 million pounds. P&G will work with TransFair USA to monitor the sales of their fair trade coffee, to ensure that the percentages and sales are all that P&G and consumer activists hope.“
http://www.lwr.org/coffee/pandg.asp
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