Tea & Coffee 11/01 - The Fair Trade Ideal: The Ultimate Answer For Sustainability? (Cont) (#)
„Through all of this hammering of specialty coffee there was no outcry by Fair Trade coffee advocates and organizations about the 92% of green coffee coming into the U.S. that is not specialty coffee. The great global coffee businesses of Kraft, Proctor & Gamble, Nestle and Sara Lee that represent the bulk of all coffees bought and sold in the U.S. were not sullied by the vitriol, nor threatened with bad publicity. They went about their business buying in about 16.5 million bags of green coffee in the last year from their regular commercial sources at historically low prices.“
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„In this second installment of his series on the current coffee crisis, Donald Schoenholt writes on fair trade programs, their impact on coffee producers, and their relationship with the specialty coffee industry from the perspective of a specialty coffee retailer.“
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„Jeff Nichols points out "The large fast food chains by design try to market to the broadest customer base. Within the coffee category, this would include specialty users as well as ground and roast consumers. With that in mind, the addition of flavored coffee to the product mix would not offer that large of growth potential. Flavored coffee still only holds a 4-6% market share in the total coffee category so when considering the costs associated with the addition of equipment, cross contamination concerns and issues related to preparation/cleanup, the net yield to sales volume would be so small making it tough to justify.“
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„Allegro’s commitment to sustainability goes so far that they go a step further than most, taking sustainable practices at face value. They really try to be aware of the whole sustainability picture - a complex subject - rather than making money off of consumers’ reactions to simplified buzz words such as “shade-grown,” “bird-friendly,” or “fair trade.” For instance, Knox explains that not all shade-grown coffee is beneficial to the environment. Shade trees, he says, are not native to many coffee-growing areas - and some farmers that only grow coffee with little shade in one part of the farm, leave large portions of the rest of the land as untouched forest. Often, these farms actually have more birds than there are on more densely-shaded farms.“
http://www.teaandcoffee.net/0601/retail.htm
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