Tea & Coffee 10/02 - Trade News (#)

  „"When coffee drinkers choose the new Sierra Club organic, fair trade and shade-grown blend, they are helping to protect their own health and support fair farming practices around the world. These organic coffees and teas are pesticide-free and bird friendly and by purchasing this new blend of coffee consumers can make a difference on a daily basis," Ferrigan noted.“

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Coffee History - Learn about coffee...

  „Drinkers are no longer content with the institutional blend found in the supermarket. We have become more discriminating in what kind of bean we buy, and the type of coffee drink. There's a world beyond drip coffee, occupied by espresso drinks of every order. The next time you order a tall, skim latte; take a moment to ponder where this wonderful drink came from, and how people have viewed this beverage discovered by an Ethiopian sheep herder.“

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Tea & Coffee 06/01 - Tea Drinkers Go Green

  „Most people I talked to have similar opinions as to the reasons for this new craze. Lipton says that it is due to “worldwide consumer trends in health and stress awareness, and the desire for a more balanced lifestyle.” Whittard of Chelsea, who offer six varieties of green teas, tells customers that “green tea is the most natural of all teas, and still contains many of the natural ‘compounds’ which make tea such a healthy drink.” Twinings, whose range includes Pure Green Tea, Jasmine, Lotus, Green Earl Grey, and Gunpowder, says, “The appeal lies not only in their light, delicate and refreshing taste, but also because of the health benefits offered. Green teas are a natural source of antioxidants which help protect the body from damage caused by free radicals and are naturally lower in caffeine than most black teas.” Fiona Hunter of Taylors told me, “We are slowly waking up to the idea in Britain that tea - especially green tea - doesn’t just refresh and revive, but offers lots of health benefits too. The real increase in the popularity of green tea has been largely fuelled by reports that it’s incredibly good for you.“

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Tea & Coffee 11/03 - Is Espresso Good for Coffee?

  „"[Espresso] Coffee drink drinkers are not coffee drinkers," explains Spindler, "they have no understanding of the unique qualities of the coffee itself - where it comes from, how the farmer tended the trees, even where the estate is located. Espresso-based drinks market the process of making the drink, and not the product. Retailers brand and market their store on their unique coffee drinks, such as lattes and ice-blended mochas. As the success of the Cup of Excellence has shown, coffee producing countries can market their finest coffee estates to the American consumer.” Spindler added, "We all need to tell a better story.“

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Tea & Coffee 05/02 - Editor's Letter

  „Iced coffee is consumed mostly by 18- to 24-year-olds, more than twice any other age group, according to the NCA’s 2001 National Coffee Drinking Trends survey. Of 107 million daily coffee drinkers, the National Coffee Association found there were 2 million daily drinkers of iced/cold coffee beverages, an additional 6 million weekly drinkers, plus another 41 million occasional drinkers Sales of shelf-stable - not refrigerated or frozen - iced coffee products from the top 10 brands in supermarkets, drug stores and mass merchandisers were up 6% at $103.5 million over the last year, according to Information Resources, Inc.“

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Fall Educational Conference3 - National Coffee Association

  „The coffee industry has steadily lost daily drinkers to bottled water, fruit juices and tea—all of which have gained market share by using positive health claims. This session will examine how these competing beverages have leveraged a health-based message, using different communication strategies, to increase sales. Gary Goldstein will also examine recent scientific research on coffee and caffeine that demonstrates how the industry can use health-based messaging to boost daily consumption.“

http://www.ncausa.org/public/pages/ index.cfm?pageid=218 - Cached

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