Tea & Coffee 10/01 - Instant is Coffee, Too! (#)
„In this sense, the marketers have a point - there is a sort of built in Catch 22 to the challenge of marketing instant coffee in the U.S. If you are interested in instant coffee, it is assumed, you can’t possibly be interested in a good cup of coffee; therefore, the brand managers conclude, you won’t get a good cup of coffee, period. The tragedy (and it’s not too strong a word given the woeful state of oversupply throughout the world) encompassed here is that it is possible to produce an instant coffee that is better tasting than a lot of the roasted and ground product and, indeed, even better than some of the whole bean (and allegedly fresh roasted) coffees on the market. With the mindset established that instant coffee users aren’t interested in a better tasting coffee, marketers and retailers refuse to use a premium (or even slightly better) quality product for their brands and their product therefore compares unfavorably to virtually any roast and ground product. Consumption stays low and the self-fulfilling prophecy (the one that says that the instant coffee drinkers aren’t interested in better tasting coffee) is once again fulfilled.“
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Health Benefits of Herbal Teas
„About>Food & Drink>Coffee/ Tea> Types of Tea> Herbal Tea> Health Benefits of Herbal Teas“
http://coffeetea.about.com/library/herbs/ blherbs.htm
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„To learn more about tasting coffees or teas, sign up to take a coffee or tea 101 class at one of our retail locations.“
http://www.peets.com/learn/ tea_terms.asp?sid=d29320c4c6e79499ae6ec3359aa2a837
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„212 degrees F, 208 degrees F and 203 degrees F: Instant noodles, instant coffee, hot (black) tea“
http://www.zojirushi.com/faq4.html
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Fairtrade | Publications | Fair Comment | Spring 1999
„A selection of exclusive organic teas from the Hampstead Tea and Coffee Company are the latest products to receive the Fairtrade Mark. They range from a First Flush and Oolong to the strong Wildwood tea bags, and a Darjeeling which won its category in the Soil Association's Organic Food Awards. Green & Black's Fairtrade milk chocolate was also highly commended in the Awards. Hampstead Fairtrade teas are available in attractive tins and pouches, from specialist shops nationwide, and by mail order on 0181 731 9833.“
http://www.fairtrade.org.uk/fc-spr99.htm
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„About>Food & Drink>Coffee/ Tea> Tea Recipes> Iced Tea Recipes“
http://coffeetea.about.com/od/icedtea/
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