Cafe Business: Why? (#)

„The added role of distributor renders yet a further note of comfort to the roaster. To put it most simply, the small to middle-sized roasting companies and coffee equipment and accessory providers are money makers in sum because they have commercial and distribution control of a good sized, but especially lucrative niche in coffee consumption. One in turn which is divided down further into a vast network of individual, local territories. These exist in such multitudes that the market as a whole remains unplumbed.“

http://www.teaandcoffee.net/0901/retail.htm - Cached

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Some slightly related:

Fresh Cup Magazine

„A skilled coffee roaster knows exactly what a given roast profile will do to the taste of coffee. Try to connect with some local "artisan" roasting companies. The purpose is to receive (free) training on their roasting machines in exchange for help with packaging the coffee, cleaning and/or repair work.“

http://www.freshcup.com/learning.htm - Cached

CoffeeKid - A Home Roasting Primer

„Hearthware, happy with the small success their Gourmet model was having, developed their first 3rd generation machine - the Hearthware Precision. The brains of that roaster featured a built in roast profile following the SCAA's recommended roast cycle, and it actively controlled the air volume and heat temperatures. No more "dumb" roasters - they were getting brains now!“

http://www.coffeekid.com/other/homeroast/ homeroastprimer - Cached

Roasting Less Than 8 oz. In the Alpenrost: Home Coffee Roasting: Sweet

„Experienced roaster/operators can use the Alpenrost to test smaller samples of green beans by doing a "manual roast." This technique will allow the roaster to roast in smaller quantities (IE: 125gr. /4oz.) rather than the “recommended 225gr. /8oz.“

http://www.sweetmarias.com/ alpenrost.small-batch-info.html - Cached

index

„Roasting also develops caramelized or "brown" flavors. The longer you roast, the more acids you break down and the more caramelization you add. The personal touch of the roaster will be balancing acids with caramelization.“

http://www.cooperativecoffees.com/about/news/ courierjournal.html - Cached

Fresh Cup Magazine

„"Coffee roasting is an art form, is it not?" Darn straight it is! But think on this: As a coffee roaster, you are not trying to create an original piece of work with each roast. In fact, just the opposite.“

http://www.freshcup.com/apr04_roastersrealm.htm - Cached

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