Tea & Coffee 08/02 - Private Label: The Best Kept Secret In Coffee and Tea (#)

  „The name and/or logo a consumer sees may be that of a supermarket chain, an airline company, an office coffee service operator, or a coffee or tea shop - but a “secret” company who may or may not sell their own coffee under their own name is actually behind the scenes. The alternative to this would be for a supermarket or airline to offer a product, which is already a known brand, such as Starbucks or Maxwell House. Offering a national brand has its benefits, but private labeling is a growing phenomenon for a few reasons.“

http://www.teaandcoffee.net/0802/special.htm - Cached

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Some slightly related:

Tea & Coffee 09/02 - Trade News

  „Equal Exchange, purveyor of fair trade coffee, has announced that the Stop & Shop Supermarket Company is carrying its packaged coffees and tea in approximately 35 of its stores throughout Connecticut and western Massachusetts, making it one of the first supermarket chains in the U.S. to offer consumers such a wide line of fairly-traded, organic beverages.“

http://www.teaandcoffee.net/0902/trade.htm - Cached

Health Benefits of Herbal Teas

  „About>Food & Drink>Coffee/ Tea> Types of Tea> Herbal Tea> Health Benefits of Herbal Teas“

http://coffeetea.about.com/library/herbs/ blherbs.htm - Cached

Café de Colombia - HISTORY OF THE LOGO

  „By 1987 there were nearly 30 supermarket brands and at this point the logo was included in all creative materials on a national basis. Logo Versions Two versions of the logo were created: North American Version: "100% Colombian Coffee" International Version: "Café de Colombia" In 1995, in an effort to globalize the brand, the Federation decided to phase out the English version of the logo. Current advertising programs, including multinational media buys and sports sponsorships with global reach, suggest that a common logo across borders will generate the highest awareness while minimizing consumer confusion. The "Café de Colombia" logo is now used in all advertising and promotional materials.“

http://www.juanvaldez.com/menu/logo.html - Cached

Peet's Coffee & Tea

  „To learn more about tasting coffees or teas, sign up to take a coffee or tea 101 class at one of our retail locations.“

http://www.peets.com/learn/ tea_terms.asp?sid=d29320c4c6e79499ae6ec3359aa2a837 - Cached

Tea & Coffee 06/04 - World News

  „Fair trade coffee is the fastest growing sector of the UK coffee market. In 2003, consumers purchased 2083 tons of fair trade coffee from shops and supermarkets - an increase of 42% from 2002. Coffee shops sold 385 tons of fair trade coffee during the same period - an annual increase of 67%.“

http://www.teaandcoffee.net/0604/world.htm - Cached

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