Tea & Coffee 06/03 - Trade News (#)
„The company intends to further develop both brands and maintain the distinct coffee flavor profiles of SBC and TI. This transaction supports Starbucks’ long-term strategy to expand and build upon its leadership position in the super premium coffee segment within foodservice and grocery businesses by providing a multiple brand growth opportunity, states the company. Seattle Coffee Company has built a strong wholesale business with both the SBC and TI brands.“
http://www.teaandcoffee.net/0603/trade.htm - Cached
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„"Both SBC and TI offer superb specialty coffees that are distinct from Starbucks flavor profiles. These brands will allow us to satisfy the desires of consumers with an affinity for the smooth flavors of SBC coffees and distinctive Italian recipes of Torrefazione Italia coffees, while focusing on expanding the demand for these types of specialty coffees."“
http://www.globalexchange.org/campaigns/fairtrade/coffee/ 658.html
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„Seattle's Best Coffee(R) (SBC) has combined its signature specialty coffee with new, complex flavor creations to produce six indulgently flavored coffees. Debuting on supermarket shelves this month, each cafe-quality blend is designed to capture the intense aroma and flavor of the dessert for which it is named.“
http://www.aboutcoffee.net/2003/08/ seattles-best-coffee-joins-with.html
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„Steeping the coffee during the brewing process releases the coffee flavor more effectively. The coffee machines are available in semi-automatic and automatic versions. In addition there are also models with a hot water tap for making a cup of tea. In short, the millennium range is a welcome addition to every kitchen or canteen.“
http://www.teaandcoffee.net/0501/product.htm
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„Starbucks Special Reserve will be just that,” explains Mary Williams, senior vice president of coffee for Starbucks. “The search for Starbucks Special Reserve will be very exciting, because we will challenge the coffee growing world and ourselves to find the best coffee of the year, regardless of growing region, crop size or other factors. We want to find the absolute best of the best, and offer it to those customers who are as passionate about coffee as we are.”“
http://www.teaandcoffee.net/0501/trade.htm
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„Here, roasting coffee is understood as an art and a means of developing flavor. Each coffee bean has a different size, shape, color and density and requires a different application of heat and timing to unleash the full potential of a bean's origin flavor.“
http://www.peets.com/.../ coffee_deeproast.asp?sid=d29320c4c6e79499ae6ec3359aa2a837
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Archived in Starbucks Coffee Company





