Tea & Coffee 05/01 - Life in a Vacuum (#)

  „But larger roasters have a question: “If my customers refuse to buy coffee from a small local roaster and they will only buy coffee where they can do so as inexpensively and as conveniently as possible, why shouldn’t our company try and provide them the freshest tasting product possible?” The realities of the marketplace certainly can chill or stifle the most romantic notions. It’s true, most people are not going to buy coffee from anywhere but their grocery store and they will probably even buy it ground or grind it in the store. For them, the issue is not whether to provide them with an Ethiopian Harrar and a Yemen Mocha that are fresh enough so that the difference between these two great coffees can be appreciated. Rather, the challenge is to get whatever coffee this customer wants to buy (and it will probably be a Colombian coffee, flavored coffee or the generic “house blend” of yore) and try to deliver that coffee as freshly as is possible to that customer.“

http://www.teaandcoffee.net/0501/coffee.htm - Cached

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Some slightly related:

Tea & Coffee 05/03 - Getting the Skinny on Sample Roasters: Part I

  „Then, one roaster manufacturer posed this question: “Do these small machines really produce a decent enough roast to help determine a green sample’s worth?” It all comes down to that. In response, listed below are some new sample roasters that just might help in the green coffee buying decision. For the record, in my opinion, not one of these machines has the kind of variable settings that would qualify them as a commercial roaster. But, the point of this article is to determine if they could assist in finding a great coffee.“

http://www.teaandcoffee.net/0503/coffee.htm - Cached

Peet's Coffee & Tea

  „Only a highly trained roaster can monitor air temperature and humidity, and make adjustments for the desired results. To guarantee quality, Peet's roasters sample each batch of coffee to make sure the roast tastes right.“

http://www.peets.com/learn/ coffee_meet_roasters.asp - Cached

Hot Rod Home Coffee Roasters, The Spirit of Invention : Homemade and Seriously Modified!

  „Either they don't offer enough control of the roast, are too expensive, or just don't allow the roaster (uh, the person that is) to express themselves. The homemade or seriously modified commercial roasters on this page are alternately amusing and intimidating in appearance, but whatever the case, they probably work very well. And if they don't, you can bet they will be reconfigured endlessly until they do by their respective owners. A disclaimer on behalf of every roaster on this page: modifying electric and gas roasting equipment is dangerous.“

http://www.sweetmarias.com/ homemade-homeroasters.html - Cached

The Coffee Review - the world's leading coffee buying guide

  „If you would like to nominate a coffee or roaster for possible inclusion in an upcoming article, please complete the form below and click the 'Nominate' button at the bottom of the page. Roasters (and farmers who roast and sell their coffees directly to consumers) are encouraged to nominate their own coffees. Nominations from any part of the world are welcome.“

http://www.coffeereview.com/nominate.cfm - Cached

View topic - Information concerning roaster upgrade! - Coffee Forum

  „I am presently just a home roaster and have an Alpenrost for my roasting. I would like to eventually open a cafe' and need information about roasters of larger capacity that will give me the rast that I presently achieve with the Alpenrost. I have tried a couple of other home roasters and was very dissatisfied with the results. Could someome please guide me into a commercial roaster that I will be able to achieve the quality that i now am getting?“

http://www.coffeeforums.com/ viewtopic.php?p=6689 - Cached

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