Tea & Coffee 04/03 - Private Label Continues to Evolve (#)
„“Private label has been around a long time, but I think it’s been classified as branding for a lot of roasteries,” Lusareta said. “But I think the way it’s changing is roasters, such as our company and others, are realizing that you’ve got to do something to help your customer. And by promoting their name on the label and helping them brand themselves is the way I think the business is actually changing.“
http://www.teaandcoffee.net/0403/special.htm - Cached
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„Either they don't offer enough control of the roast, are too expensive, or just don't allow the roaster (uh, the person that is) to express themselves. The homemade or seriously modified commercial roasters on this page are alternately amusing and intimidating in appearance, but whatever the case, they probably work very well. And if they don't, you can bet they will be reconfigured endlessly until they do by their respective owners. A disclaimer on behalf of every roaster on this page: modifying electric and gas roasting equipment is dangerous.“
http://www.sweetmarias.com/ homemade-homeroasters.html
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„Then, one roaster manufacturer posed this question: “Do these small machines really produce a decent enough roast to help determine a green sample’s worth?” It all comes down to that. In response, listed below are some new sample roasters that just might help in the green coffee buying decision. For the record, in my opinion, not one of these machines has the kind of variable settings that would qualify them as a commercial roaster. But, the point of this article is to determine if they could assist in finding a great coffee.“
http://www.teaandcoffee.net/0503/coffee.htm
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„"This is not just about charity," Ward Fowler, a partner with Milwaukee-based Alterra Coffee Roasters, said during the meeting between coffee roasters and growers from across Latin America in Oaxaca City, near Mexico's Pacific coast. "Fair Trade is an incredible marketing tool."“
http://www.coffeeassoc.com/recentnews2.htm
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„Roasters are having trouble understanding some of Transfair USA's interests. An importer buying Fair Trade coffee, under license with Transfair USA may not sell it to a roaster as Fair Trade coffee unless the roaster too has signed a Fair Trade agreement with Transfair USA.“
http://www.teaandcoffee.net/1101/special2.htm
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„We are pleased to see Starbucks join the growing number of coffee roasters considering fair trade, said Rob Everts, co-director of Equal Exchange. However, the commitment Starbucks has made to small farmers appears quite limited and we encourage them purchase a more meaningful portion of their coffee under fair trade terms. With their volume, Starbucks could make a world of difference in the lives of thousands of peasant farmers, Everts added.“
http://www.equalexchange.com/news_info/ prstarbucks.html
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