Tea & Coffee 03/03 - Comments on the Decaf Coffee Market (#)
„Frank Dennis, Swiss Water Decaffeinated Coffee Company, Inc.’s c.e.o. and president, noted that his company’s business has also been growing steadily over the past year. “We’ve taken great care not only to understand how best to decaffeinate coffee with 100% pure water, but we’ve also invested a lot in understanding the decaffeinated coffee drinker so that we can work with our roaster/customers in helping them communicate with those coffee drinkers.” Asked about the newer entries into the ‘100% water’ decaffeination arena, Dennis had this to say, “We’re flattered to see our competitors introducing “100% water” and “pure water” processes but we’ve been decaffeinating with pure water using our patented process for a long time - we believe the quality of our product reflects that experience.…our plant, by the way, has been open to tours since the day it opened.”“
http://www.teaandcoffee.net/0303/coffee.htm - Cached
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„Recent research conducted by the management of Swiss Water Decaffeinated has revealed that most decaf drinkers (nearly 65 percent) also drink regular coffee during the day. This means the typical decaf drinker really loves the taste of coffee and wants to keep enjoying it past the point of not wanting any more caffeine. In addition, these dual users, on average, drink more coffee than those who just drink regular or decaf alone, making them very desirable coffee customers indeed. Obviously, most dual users will find it easiest to get their regular and decaffeinated coffee at one location, and the coffeehouse that serves excellent coffee in regular and decaf versions is most likely to earn the loyalty of these customers throughout the day.“
http://www.freshcup.com/decaf.htm
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CoffeeGeek - Swiss Water Decaffeinated Coffee Company, Inc. Launches Redesign of Website
„“Where to Buy” will facilitate consumer purchase of coffee decaffeinated using the SWISS WATER® Process, through a user intuitive search engine. The engine will enable users to search for coffee brands and retail locations that use the SWISS WATER® Process by brand name, café or grocery store name, city, state, country, or zip code. “
http://www.coffeegeek.com/resources/pressreleases/ swisswater2004sept15
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BBC NEWS | Health | Caffeine 'does not raise blood pressure'
„Caffeine 'does not raise blood pressure' People who opt for decaffeinated coffee to avoid raising their blood pressure may be wasting their time, research suggests. A Swiss study indicates that the caffeine contained in coffee is not, as was widely thought, responsible for raising blood pressure.“
http://news.bbc.co.uk/2/low/health/2488117.stm
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„For 15 years, coffee has been decaffeinated here by a unique, patented and chemical-free process. Now, in advance of a million-dollar marketing push, Swiss Water Decaffeinated Coffee Co. Inc.“
http://www.aboutcoffee.net/2003/09/ its-coffee-without-chemicals-or.html
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Archived in Decaffeinate, Decaf