Tea & Coffee 02/02 - The Starbucks Experience Going Global (Cont) (#)
„Dan Cox, owner of Coffee Enterprises, thinks that the fate of Starbucks in Europe depends on its cultural savvy. “If they go in with the attitude, ‘We’re Starbucks and know it all, we’re bringing good coffee to the heathens,’ then I think they’ll be in for a surprise.” But he points out that if Starbucks is more astute, it could do quite well, offering its 100% fine Arabica blend, since the trend in Europe has been to increase the amount of inferior Robusta used in blends. Norwegian Alf Kramer, the co-founder of the Specialty Coffee Association of Europe, is cautious in his forecast. “Europe is a continent with a huge variety of coffee cultures, and Starbucks will have to adapt to all of them.“
http://www.teaandcoffee.net/0202/coffee2.htm - Cached
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gepa Fair Trade Company – Europe-wide
„gepa is a member of EFTA (European Fair Trade Association), an association of Fair Trade organizations from all over Europe. The promotion of an accountable and sustainable trade is the objective of EFTA and its members, who by now possess several decades' experience of Fair Trade import. The EFTA members keep contact with more than 700 overseas producer groups. Serving the interests of these partners, their work has contributed essentially to the fact that today, more and more consumers consider the ethical and ecological aspects of their buying decisions.“
http://www.gepa3.de/htdocs_en/fair_trade/ europa_fair.html
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„"Today Europe shows clearly that there is a next step in how people consume coffee, a step still to be taken by many people here," he explains. "When Europeans go to a specialty store, they are drinking coffee prepared on the principle of pressure-brewed coffee. Our Super-Automatics deliver pressure brewed coffee consistently better and fresher than most American coffee bars."“
http://www.capresso.com/about_body.html
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Cheap Commercial Grade Coffees, and Educational Experience for Home Coffee Roasters
„Europe, a consistent consumer for decades of medium quality high grown Central Amercian coffees, has started to replace these with steamed robustas, meaning the European coffee quality is sliding, and there is a great lack in demand for these high grown "marginal specialty coffees". You can see how this would severly affect the coffee market, and be a huge part of the low prices coffee farmers are receiving for their crop. The costs of production are fantastically low in Asia, compared to Central America. And you can bet you booty that any type of highly processed coffee beverage made from a powder at your local coffee boutique, such as Mochachino and Caramel Iced Frappelatte are made with Vietnamese Robusta.“
http://www.sweetmarias.com/ coffee.thumbs-down.html
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Tips on Coffee - The history of coffee
„By the 18th century, the beverage had become popular in Europe, and European colonists had introduced coffee to tropical countries worldwide as a plantation crop to supply domestic demand. During the 19th century, European demand for coffee was so strong that when genuine coffee beans were scarce, people developed similar-tasting substitutes from various roasted vegetable substances, such as chicory root, dandelion root, acorns, or figs. For example, the British used acorns as a coffee substitute during World War II while German U-boats blockaded Britain. Today, the major coffee-producing regions are tropical South America (Colombia is famous for its coffee), Vietnam, Kenya, Côte d'Ivoire, and others.“
http://www.tips-on-coffee.com/ print_version.php?s=27
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Coffee @ nationalgeographic.com
„The Dutch (map) cleared the initial hurdle in 1616, spiriting a coffee plant into Europe (map) for the first time. Then in 1696 they founded the first European-owned coffee estate, on colonial Java, now part of Indonesia (map).“
http://www.nationalgeographic.com/coffee/ legend3.html
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