Tea & Coffee 06/03 - U.S. Specialty Tea: Another False Start or Is It Real This Time? (#)

„Starbucks purchased Tazo in January 1999 after unsuccessfully trying to execute a tea program themselves. Steve Smith, the founder of Tazo said that Starbucks realized that Tazo’s brand and quality level was a “pretty darn good match with their customer base.” Tazo is operated out of Portland as a wholly owned subsidiary of Starbucks. Smith explains, “We do our own marketing and development and buy our own tea and pay our own bills and have a great relationship with a company that gets us a lot of exposure and gets the whole tea category a lot of exposure as well. I think we’ve more than tripled the tea business inside Starbucks retail stores on a per store basis since we were acquired.”“

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Tea & Coffee 12/03 - Gourmet Restaurant, Gourmet Tea (#)

„Tea is one of the largest percentage revenue producers for most restaurants, and the wider the specialty selections offered, the more these establishments can charge for a cup of tea that costs them pennies. “The specialty tea industry is going through what the coffee industry did 10 years ago,” says Gerber of Tazo Tea. “Operators are getting savvy and know what options are available to the tea consumer today. If a tea drinker goes into a restaurant, a minor price variation will not sway them from purchasing a great premium tea.” Ahmed Rahim, founder of Numi Tea, agrees that tea has reached a new standing in restaurants: “Foodservice venues and specialty coffee retailers are realizing that consumers will happily pay the pennies difference to get good cup of tea instead of poor quality tea, and they will come back for good tea.”“

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Amazon.com: Gourmet Food: Tazo 0 Awake Tea Bags 48-pc. (#)

„By using high quality ingredients and a tremendous amount of experience and creativity, Tazo has produced unique products that create an emotional connection with the consumer at many levels. Tazo continues to expose consumers to the ancient traditions of tea, but presents this in a way that is bold, interesting and intriguing. Unlike other tea companies, Tazo purchases teas in their original container as packed at the garden to ensure the tea inside the chest or bag stays garden fresh and is not exposed to the heat and moisture in a blending facility at one of the tea shipping points. The blending process is a very subtle art form that relies on subjective measurement of taste, color and aroma.“

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Tea & Coffee 09/01 - A Review Of Tea & Coffee World Cup’s Tea Symposium 2001 (#)

„After the day’s tea break, Steve Smith from Tazo Tea, a very successful tea company in the U.S. which is distributed in Starbucks retail shops and other food markets and used in foodservice, spoke about branding for tea. He was an obvious choice to speak on this topic, as the Tazo brand is a unique and visually appealing one. Smith used other examples of good tea graphics and packaging, which have brought tea higher up the ladder from a small specialty niche market, to the larger, trendy health market, and on up to the mainstream. He gave examples of many companies that have been making headway and breaking new ground such as Republic of Tea, and its unique cylindrical packaging design, which has inspired other companies.“

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Tea & Coffee 05/04 - Trade News (#)

„“We’re excited to team up with Tazo because both our companies share a passion for quality and innovation that we believe will be a winning combination,” said Liz Smith, group vice president and president, U.S. Beverages and Grocery Sectors, Kraft Foods. “Through this partnership, Kraft can leverage its unparalleled expertise in the grocery channel to successfully build the Tazo grocery line nationwide. Tazo will provide Kraft with an all-natural, super-premium tea brand, one that has built its reputation on the artful blending of the world’s finest teas and botanicals.”“

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Amazon.com: Gourmet Food: Tazo African Red Bush Tea, 24 Tea Bags (#)

„I absolutely love the flavor. I have never tasted anything like it and really don't know how to describe it other than by writing that it is Tazo's version of African Red Bush (and, by the way, I have tried other versions of African Red Bush tea but have found Tazo's to be, by far, the best blend). Apparently Tazo mixes it with some hibiscus, lemon and sweet spices; I never would have known the difference, but it really is a wondefully rich flavor. And, that is how I would describe it: rich and smooth, with the right balance of sweet and bitter.“

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Tea & Coffee 04/02 - Specialty Tea Trends (#)

„Tazo is sold in thousands of venues, including every Starbucks, for direct channels to the affluent consumer. Tazo also sells to brokers who warehouse the tea, often for retail to Natural Foods stores, a venue with an elite demographic combining discretionary income and health focus. Tazo plans expansion toward regular grocery stores and to the gift-basket market, indicating that larger volumes of specialty tea can sell, if the proper strategizing takes place.“

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Transfair USA | Press Releases (#)

„In addition to its retail locations in North America, the United Kingdom, the Pacific Rim and the Middle East, Starbucks sells coffee and tea products through its specialty operations, including its online store at Starbucks.com. Additionally Starbucks produces and sells bottled Frappuccino¨ coffee drink and a line of superpremium ice creams through its joint venture partnerships and offers a line of innovative premium teas produced by its wholly owned subsidiary, Tazo Tea Company.“

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Fresh Cup Magazine (#)

„The highly aromatic—yet non-acidic—quality of its leaf, combined with its caffeine-free profile, has made it a recent darling of tea manufacturers in the U.S. and abroad. In fact, tea companies, such as Tazo, Peet’s Coffee & Tea, and Numi, are quickly incorporating lemon myrtle into their blended tea offerings. And ANFM has recently paired lemon myrtle with black and green teas in a “Native Tastes” brand of lemon myrtle-based teas.“

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A Coffee Lover's Guide to Tea (INeedCoffee.com) (#)

„Peet's has a wonderful tea collection, so does Quartermaine's. But if you think that "Thunderbolt Darjeeling" put out by Republic of Tea or the green "Zen" tea put out by TAZO is equivalent to Jamaican Blue Mountain you are wrong. I think that the coffee lover needs to have a basic understanding of tea. It only makes sense, you should broaden your horizons and challenge your taste buds.“

http://www.ineedcoffee.com/99/07/tea/ - Cached

Café Forum | Coffee Roasters/Reps Page 2 (#)

„Coffee roaster using only specialty grade arabica green beans. Torani syrups, Tazo teas. Custom roasting and blending. Consulting and training - 1600 London Road, Duluth, MN 55812 - Toll Free: 800 438-9228 - Fax: 218 724-7727 - Email: alakef@cp.duluth.mn.us “

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View topic - Question about Tea: - Coffee Forum (#)

„My husband's company, Urban Blends, has teas by Numi, Choice and Tazo. They have Tazo tins, which are bulk tea with a neat little diffuser built in the top - makes a good gift and is fun to use.“

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CoffeeGeek - Coffee: General Discussion, Chai (#)

„I tried several Chai teas - ready mixed, but the best is the one from Tazo (Starbucks sells it) But as it is expensive, I came up with mixing my own spices. Worked well!“

http://www.coffeegeek.com/forums/coffee/general/ 15753 - Cached

Starting Up the Cameroon Department of Tax's Web Site (#)

„Case study author: Kenhago Tazo Olivier (okenhago@yahoo.fr )“

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Coffee Universe | Friends (#)

„www.tazo.com“

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