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[TinyCyb.Org] marco: Starbucks has apparently changed their “freshness”...: Starbucks has apparently changed their “freshness” campaign a little. Before, the Pike Place Roast bags proclaimed their roasting date, which is far more relevant to freshness than any other factor.
[crosscut.com : Seattle] Starbucks' Pike Place Roast is just OK, says Consumer Reports: Notably, the tasters at Consumer Reports say the roast is named after "Starbucks' first store, which opened in 1971 in the Pike Place Market in Seattle." As Crosscut writer Daniel Jack Chasan has explained, the real story is a bit more complicated:
[Brewed Coffee] Starbucks’ Pike Roast: The result is a mellower flavor that our three expert tasters and other CR staffers, who sampled the blend at a dozen U.S. stores on the East and West coasts, described as generally mild, “with very subtle floral notes, a hint of cocoa-like aromatic, and a medium roast impression.” Generally, they found Pike Place Roast to be “a smooth cup of coffee with some bitterness, but not particularly complex.”
[Blipfish - behind the coffee cup. The business of my business.] Behind the Coffee Cup”¦: The gist: It’s said to be the standard-issue roast from the original, Seattle, Washington Starbucks place (the Pike Place location). It would seem it’s now being promoted as the new “house blend”
[Starbucks Gossip] Time magazine writer: Pike Place Roast is "coffee for people who ...: And, there is a way you can tell whether the coffee is getting low, and that's just by looking at the clear glass window on the urn..When the liquid in the window gets low, you move and rebrew another as a backup, or you stage it to where you can start brewing as soon as it runs out(If you are low on urns for whatever reason)..As a partner, I have started to ignore the critics, because most of them are just frustrated that Starbucks won't ever be dead, and that as soon as the recession is over, Starbucks will be positioned for success, becuase we are getting all the kinks out now. No matter what we do as a company, people will whine, because we're a big corporation, and as we all know, big corporations are bad, according the commies in the media, and the "commies" that tend to be the main people critical of the company..When the new changes start to result in more sales, and a higher stock price, you won't see Wall Street saying anything about how the coffee tastes..
[The DIS Discussion Forums - disboards.com] Starbucks Pike Place Roast: Forum: Community Board Posted By: JimFitz Post Time: 05-16-2008 at 05:43 PM.
[Blog by Tee Willing] Pike Place Roast by Starbucks: Still the coffee did taste a little burnt which is the biggest complaint about Star Bucks but it was still good. I could discern that they probable use less strength when brewing and then as it sit for a while it stiffens up to a mello flavor which is just my observation.
[The Stew] Starbucks' new Pike Place Roast drips out early in Gold Coast: Perhaps they are over roasted, but I far prefer it to under-roasted, anemically under concentrated Dunkin Donuts coffee. PPR is a little fuller in taste than DD, but it feels much closer to DD than my usual morning cup of Verona or Gold Coast blend (it doesn't even compare to Starbucks excellent Christmas Blend served seasonally).
[crosscut.com The Crosscut Blog] Starbucks' Pike Place Roast is just OK, says Consumer Reports: Notably, the tasters at Consumer Reports say the roast is named after "Starbucks' first store, which opened in 1971 in the Pike Place Market in Seattle." As Crosscut writer Daniel Jack Chasan has explained, the real story is a bit more complicated:
[Lean Blog] Starbucks Sign Displays Their Supply Chain: If the value adding, if I have this correct, occurs principally at the time of roasting, then a delay in actually roasting the beans doesn't matter. They can sit for an indefinite (although I'm sure not infinite) amount of time before they are roasted, so long as they are then sold within 14 days after the roasting.
[My Starbucks Blog] UPDATED: April 8th Pike Place Roast Launch: Apparently as part the April 8th Pike Place Roast launch, Starbucks coffee makers have been retooled to deliver an even better cup of coffee. Additionally, as part of the launch, the green logo will be absent from cups and replaced with the, slightly modified, original logo.
[Starbucks Gossip] Pike Place Roast gets an OK review from Consumer Reports: Don't know how you don't know about it since it officially marked the point when McDonald's truly became noted as a competitor of Starbucks. In Howard Schultz's investor conference address, he specifically said "we refuse to be #2 to anyone."
[My Starbucks Blog] Pike Place Roast to be the “big” announcement? Logo change?: Starbucks website is hinting at a big announcement next week and now I’m seeing a few billboards around town featuring the new Pike Place Roast! Could it be?
[Gourmet Coffee Zone - Daily Blog] Starbucks Pike Place Roast - Thumbs Up or Down?: The new Pike Place (PP) roast blend is a sad excuse for coffee. And the previous poster is right, it’s difficult to get a cup of the stronger brew at Starbucks because 2/3 of the product offering is now PP and the bold offering is rather bold these days–today it was Verona which is very mild.
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