Starbucks Brews a Fresh Pot of Publicity
[Brandweek - News and Features] Faced with consumers cutting back on purchases and stiff competition from McDonald’s McCafe, Starbucks today (Wednesday) launched an ad campaign touting its newly earned accolade in Zagat’s 2009 Fast Food survey: “No. 1 Best Coffee.”
[Starbucks Gossip] Starbucks Gossip: Starbucks touts its #1 rankings in new Zagat ...: It's a tough situation for Starbucks employees, no question - it's terrible to lose people and continue to battle with declining fortunes. Other coffee shops I frequent seem to be doing a much better job with employee morale and general product issues, so I hope Starbucks can figure it out.
[Business Pundit] Starbucks Launches New Online/Offline Social Media Campaign ...: The idea for the Starbucks photo contest came from watching what people already do on Facebook and Twitter, said Chris Bruzzo, vice president for brand, content and online at Starbucks. Each year, people race to post the first photos of Starbucks shops decorated in red for the holidays, he said, and on Flickr, people vie to post photos that include multiple Starbucks stores in the same shot.
[Unbound Edition] Unbound Edition | Starbucks Brews a Fresh Pot of Publicity: Faced with consumers cutting back on purchases and stiff competition from McDonalds McCafe, Starbucks today (Wednesday) launched an ad campaign touting its newly earned accolade in Zagats 2009 Fast Food survey: “No. 1 Best Coffee.”
[Marketing News] Marketing News - Starbucks coffee is no. 1: A few weeks back, I mused about what it must be like to be Starbucks right now. Born in an era when being able to afford a $4 cup of coffee was an indication of status, but finding itself in an era when spending $4 on coffee seems a bit imprudent, Starbucks is out of its economic element.
[Starbucks Gossip] Starbucks Gossip: OPEN THREAD conversation-starter: Starbucks has ...: I have been waiting all week for open forum to ask one question: WHAT DO THE CUSTOMERS REALLY THINK OF PIKE PLACE? WHAT DO THE BARISTAS REALLY THINK?...If you have been doing any reading at all on $tarbucks new forum- "my idea"
[BL Ochman's blog] B.L. Ochman's blog: Starbucks Social Media Monitoring & Community ...: Starbucks defends its brand with millions of PR dollars, and I am sure the folks at the Stopstarbucks campaign did so with very few and yet they represent a legitimate threat to the brand. It comes to show you that Starbucks is vulneralble and the brand is as well because no matter how much you put into the progressive banner, the reality is that they can still get legitimately attacked for unfair labor practices.
[green LA girl] Taking Action after Black Gold, part III: Make Starbucks step up ...: I know ” Starbucks'll tout the fact that it's the biggest buyer of fair trade coffee in the US. But as the filmmakers point out, “if you've got 11000 stores, that's not really a benchmark of success.” Clearly, Starbucks is just doing the bare .
[Daily Shot Of Coffee] Fresh Brews: Coffee Wars: Really, there’s only one story in coffee land this week - the battle for coffee drinker’s money between Dunkin Donuts, McDonald’s and Starbucks. You may have noticed this week that McDonald’s is hitting with shock and awe, touting their McCafe on television, billboards and on the internet.
[Blah, Blah, Blog] Starbucks CEO gears up to defend the brand « Blah, Blah, Blog: Starbucks CEO Howard Schultz is mounting a charm offensive and touting his product’s fair-trade credentials. He rues that his coffee has become the “poster child for excess”
[Business Operations | GreenBiz.com] Starbucks' Cup Summit: Does the Cost of Recycling Runneth Over ...: Though not a principal topic of the cup summit, Starbucks has recently lightweighted its cups for iced and frozen drinks by switching to polypropylene plastics from polyethylene terephthalate, according to Amanda Holder, the sustainable packaging supervisor for Berry Plastics. Future cold cup recycling opportunities for the reclaimed polypropylene could serve existing markets for tufted carpet scrim, clothes hangers, or lotion and cosmetic bottles.
[sonjabailes.com] sonjabailes.com Sometimes serious. Sometimes silly. Always real ...: That being said, I’m sure you’ve noticed McDonald’s is getting into the coffee war with Starbucks with its new McCafe line of drinks? Yesterday Mickey D’s started a $100 million ad campaign to lure people from the ‘Bucks to them. McDonald’s touts its lattes and mochas as being more affordable;
[Top Stocks Blog - MSN Money] McDonald's vs. Starbucks: Now it's war - Top Stocks Blog - MSN Money: Call me a lower-middle-class snob, but I wouldn't for the life of me dream of spending the 2.5 child-free hours per week I usually sneak meeting a friend for coffee at McDonald's! I want friendly people to make my coffee and a pleasant (read: clean and inviting) place to sip it in.
[Greener Design] Starbucks' Cup Summit: Does the Cost of Recycling Runneth Over ...: Three billion of the world's 200 billion-plus paper cups that start as trees and end up at the dump each year bear the Starbucks logo, and Packard and Hanna are taking on the responsibility to fulfill the promise Schultz made to 10,000 baristas who met in New Orleans last October: All the company's iconic coffee cups will be recyclable by 2012.
[social cache: we deal in uncommon cents.] social cache: we deal in uncommon cents. » Blog Archive ...: According to Starbucks, Via has been an idea that they’ve toyed with way before the current recession. “We have worked for nearly 20 years to develop an instant coffee that offers customers the quality and taste they expect from fresh-brewed Starbucks coffee, and a unique and convenient way for them to enjoy it,” said Starbucks’
[Wend Blog] Wend Blog»Blog Archive » What's Your Impact? Paper Cups: commit to using a reusable mug or thermos everytime you get your morning brew. You don’t want to be the hypocritical jerk that touts being green and buying fair trade beans and still walks away with a paper cup, complete with plastic lid.
Reflected tags on Technorati: Blog, Tag Page For: Why-Not!, CafÃ© Espresso: Blogs, Photos, Videos And More On Technorati, Open Coffee Library
Posted at June 12, 2009 09:32 AM
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