clamor (#)

„A: Bill again: “Over 100 coffee roasters have signed on as fair traders and over 8,000 stores supposedly stock fair trade coffee, but it often seems that it is easier to find a brochure about fair trade than it is to find a cup of fair trade coffee. Starbucks’s involvement, however limited, has been a positive for the fair trade movement in terms of consumer awareness. Those of us that are fundamentally committed to this movement just wish that they would use their incredible resources to actually market the product, rather than simply marketing the message. This movement isn’t about positioning your PR campaign, it’s about farmers and families and their ability to put food on the table.“

http://www.cooperativecoffees.com/about/news/ clamor20.html - Cached

BBC News | BUSINESS | Starbucks takes on its critics (#)

„"A reputation is a lot easier to lose than it is to gain." Making concessions Starbucks has listened, and has gone to great lengths to eliminate products with GM content. The fact of the matter is, we have always paid prices at or above Fair Trade level Orin Smith, Starbucks chief executive In Europe, labelling is now mandatory. But it's not in the United States, and for Starbucks, it's not so easy. The company's chief executive, Orin Smith, points out that they are supplied by more than five hundred different bakeries, and that many US wheat and corn farmers use genetically modified seeds.“

http://news.bbc.co.uk/hi/english/business/newsid_1844000/ 1844618.stm - Cached

Global Exchange : starbucks (#)

„Economic Rights > Fair Trade > Coffee > starbucks“

http://www.globalexchange.org/campaigns/fairtrade/coffee/ starbucksfax.html - Cached

Organic Coffee (#)

„Starbucks Fair Trade.“

http://www.coffeeresearch.org/politics/ organic.htm - Cached