Specialty Coffee Bulletin Board :: View topic - White Espresso (#)
„To me this is a latte made with the appropriate portion of milk - not the weak and dilute excuse for a latte made popular by Starbucks. Should be ideally a 1.5 oz ristretto with about 4.5 oz microfoamed milk in a 6 oz cappa cup. As it turns out... I've been drinking flat whites all along and just never knew it“
http://www.scaa.org/.../ viewtopic.php?p=5284&sid=6c348bb2627780be92d9440b99d0ebe4 - Cached
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„Details count in the hypercompetitive world of specialty coffee. If customers aren't happy at this Coffee Bean, there's a Starbucks across the street. These days there's a Starbucks across just about every street. Against this imposing foe, Sassoon and his partners are working up a head of steam for the chain they bought five years ago from the couple who'd made it a Los Angeles cult favorite.“
http://www.aboutcoffee.net/ 2003_05_11_bcearc.html
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Transfair USA | Press Releases
„In addition to its retail locations in North America, the United Kingdom, the Pacific Rim and the Middle East, Starbucks sells coffee and tea products through its specialty operations, including its online store at Starbucks.com. Additionally Starbucks produces and sells bottled Frappuccino¨ coffee drink and a line of superpremium ice creams through its joint venture partnerships and offers a line of innovative premium teas produced by its wholly owned subsidiary, Tazo Tea Company.“
http://www.transfairusa.org/content/about/ pr_000925.php
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Tea & Coffee 04/02 - Specialty Tea Trends
„Tazo is sold in thousands of venues, including every Starbucks, for direct channels to the affluent consumer. Tazo also sells to brokers who warehouse the tea, often for retail to Natural Foods stores, a venue with an elite demographic combining discretionary income and health focus. Tazo plans expansion toward regular grocery stores and to the gift-basket market, indicating that larger volumes of specialty tea can sell, if the proper strategizing takes place.“
http://www.teaandcoffee.net/0402/tea.htm
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Tea & Coffee 07/01 - What’s Brewing In Specialty Retail?
„What makes this industry thrive is the fact that it offers consumers options and a different experience. “You can get a cup of coffee anywhere in the U.S. from 7-11 to Starbucks to the local espresso bar, so often times people rely on service,” stated Fabrice Moschetti of Moschetti, Inc. It is the convenient locations, quick, friendly service and whether or not the customer and what he orders is remembered that keeps him wanting to come back. According to Bill Moore, vice president of the Van San Corporation’s Concession Division, these carts appeal to practically “all of the individual’s five senses at once,” making the experience one that he remembers and to which he wants to return.“
http://www.teaandcoffee.net/0701/retail.htm
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