Specialty Coffee Bulletin Board :: View topic - Juan Valdez Coffee Shop Chain (#)
„From what I gather from you all, it seems that Colombia just wants to be recognized like in the days of old (Maxwell House and Folgers) as just a coffee producing country that offers no real differing characteristics from one farm to the next.“
http://www.scaa.org/.../ viewtopic.php?t=762&sid=6c348bb2627780be92d9440b99d0ebe4 - Cached
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„The Colombian Coffee Federation has done a commendable job in promoting the specialty coffees of Colombia. Although most of the Colombian coffee you find in the stores is overrated, excellent examples are available. Freshly roasted Colombian coffee is rich in flavor, heavy bodied, has a bright acidity, and is intensely aromatic. Colombia produces about 12% of the coffee in the world, second only to Brazil (Note: This year coffee production in Vietnam is expected to surpass that of Colombia. Unfortunately, Vietnam produces almost 100% Robusta).“
http://www.coffeeresearch.org/coffee/ colombia.htm
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„In these very same commercials consumers were told that finding a 100% Colombian Coffee brand is as simple as looking for Juan Valdez i.e. the Juan Valdez logo on a coffee can or package. This campaign started shortly after the logo was created in 1981 and continues to run today to remind consumers how to buy the product. The 1990's: The "Grab Life by the Beans" Campaign The 1990's signaled the introduction and surge of the espresso bars which brought with them a new generation of younger coffee drinkers.“
http://www.juanvaldez.com/menu/advertising/
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„Find out if you are drinking specialty coffee from the Arabica species of coffee plant. Most bulk coffee (think Folgers) is Robusta, and not considered specialty. The climate, farming, and processing of the country of origin can all affect the final result. Each country also has its own labeling and quality control.“
http://www.coffeegeek.com/opinions/newbiecolumn/ 05-22-2002
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„It seems to me that Starbucks raises coffee appreciation from a Folgers level to a moderate level. Beyond that its up to the specialty coffee sellers. For those of you living in a city where great coffee is new, where Starbucks has started peppering the town with shops, I say take advantage of the opportunity.“
http://www.coffeegeek.com/forums/members/recipes/ 103753
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„We also carry Swiss Miss Hot Chocolate, General Foods International in single servings, coolers and 2-lb size, Folgers, 8 o'clock, Maxwell House 1-pot packages, Hills Bros. in 1-pot packages and cappuccino, Superior in single servings and 2-lb size. Over 200 flavored coffees, whole bean and ground. Torani and Da Vinci Sugar Free Syrups.“
http://www.coffeeforums.com/topsites/
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Archived in Maxwell House, Folgers, Folgers Coffee





