Schomer's Table@Lucidcafé 23

Schomer's Table@Lucidcafé 23 ()

  „Starbucks is experimenting with super-automatic machines in their stores to address their talent shortage. (See my article Espresso for Restaurants regarding super-automatics.) It is a bit of a Catch 22 to build a larger company based on quality espresso. You need a manager, but only a few locations can generate enough money for an arm chair owner to secure the talent. I estimate the pay required and justified for a QA manager is 40K per year plus tips and benefits.“

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  „And, two basic approaches have surfaced to address the problem. Pods vs Super-Automatic Machines Pods machines are designed to eliminate the need to grind and pack for each espresso ordered. They are pre-ground, packaged in permeable paper not unlike tea-bags and sold in tins bearing some arty logo. In my opinion, you can not sacrifice freshness of the bean.“

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  „Or they are the first to develop a market where people having been drinking office coffee or franchise drip coffee. The clever part is that their customers will identify Starbucks as having "strong" coffee because of the pungent flavor of the burned beans. They are an excellent first wave of espresso marketing to penetrate a region and introduce people to something different. To compete, offer an alternative style to their customers.“

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  „It certainly beats coffee made by an untrained barista and also is better than the super-automatic machines I have tested. This machine does have the pump power to extract espresso at a full 9 bars of pressure. The pressure rig I put in the head, (a gauge attached to a porta-filter, there is no pressure gauge on the machine) shot up to 14 bar, against a blind filter, after about 10 seconds. The gradual rise in pump pressure assures a very nice pre-infusion of your espresso coffee.“

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  „Everyone who saw it wanted to buy one, so we are now looking into production. We need to do more research to make sure it will apply to all the machines and porta-filters out there, so keep checking Lucidcafé for reports of our progress.“

http://www.lucidcafe.com/cafeforum/ schomertable11.html - Cached

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  „It is the path of big bucks and big business. Reinventing Folgers with a coffee house concept. But, is the coffee special?“

http://www.lucidcafe.com/cafeforum/ schomertable17.html - Cached


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