Review of Uncommon Grounds by Mark Pendergrast (#)

  „The coffee industry produced its own backlash when a new generation ignored cost for other values, like social justice, ecology and -- of all things -- taste. Earlier heroes like William Black, who founded his own brand, Chock Full o' Nuts, in New York in the 1950's, and Alfred Peet, who dark-roasted his own quality beans at Peet's Coffee and Tea in Berkeley, Calif., in the 60's, were followed by the trio of college boys in Seattle in the 70's who started Starbucks. True to market patterns, after the founders sold the company in the 80's to their former marketer, the specialty brand went national and then international, Starbucking all of America and now moving into Japan. “

http://www.sweetmarias.com/ uncommongroundsreview.html - Cached

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