PR Starbucks, 4/00 (#)
„According to published reports, Starbucks’ commitment to fair trade is for one year pending consumer reaction. Furthermore, its fair trade coffee will only be available in packages, a small percentage of the company’s overall coffee sales. It will not be available by the cup in their 2,300 stores.“
http://www.equalexchange.com/news_info/ prstarbucks.html - Cached
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„Equal Exchange was selected to receive the award for its “path-breaking approach to fair trade, defining stakeholder welfare as part of business success.” Equal Exchange purchases directly from 17 farmer cooperatives in 10 countries in Latin America, Asia and Africa. They guarantee a minimum price to producers, provide pre-harvest financing, and promote sustainable production methods — all fair trade practices that are unheard of in the conventional market.“
http://www.equalexchange.com/news_info/ prbizethics.html
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Tea & Coffee 11/00 - World News
„The aim was to find a way to create a devoted niche market for shade-grown coffee, tapping into the economic and environmental benefits. Starbucks had purchased 34,000 kilograms of shade-grown coffee on the fair-trade market last year and sold it within a month.“
http://www.teaandcoffee.net/1100/world.htm
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„21, 2000) — In an unusual turn of events, a small, Boston area company, Equal Exchange, congratulates a number of much larger companies for having announced that they are entering the field of fairly traded coffees – the niche market that Equal Exchange has had mostly to themselves since they created the category in 1991. In keeping with the company’s unconventional approach to business, Equal Exchange is glad to have direct competition for the first time, even specialty coffee powerhouses like Starbucks and Green Mountain.“
http://www.equalexchange.com/news_info/ pr9.00.html
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Global Exchange : Activist Network
„The University of Iowa gets coffee from Starbucks and also from Superior Coffee which is a subsidiary of Sara Lee. Superior offers FT but it's at $5.00 more per pound and that's not in the UI's current contract with them. Also, it's too much money according to what they're doing now.“
http://www.globalexchange.org/campaigns/fairtrade/coffee/activists/ 179.html
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PR Distribution through United Natural Foods
„Neither company seems willing to honestly address the fundamental inequities inherent in the world coffee trade. If the likes of P&G and Starbucks, with their massive resources, can't commit to Fair Trade for even 1% of their coffee, their announcements appear more marketing driven than substance."“
http://www.equalexchange.com/news_info/ pr9.16.03.htm
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