PR Solar Expresso, 1/01 (#)
„In 1986 Equal Exchange introduced fair trade to the U.S. coffee industry as a way to create better living conditions and more opportunities for struggling coffee farmers in poor countries. After years of slowly building the fair trade market Equal Exchange has recently been joined by over 100 companies who now offer at least one fair trade certified coffee. The company hopes to duplicate this success within the cocoa trade.“
http://www.equalexchange.com/news_info/ pr8.02.html - Cached
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„Equal Exchange has pioneered a business model that ensures a decent income for small-scale farmers in poor communities around the world. Equal Exchange's coffee and tea purchases are currently benefiting 19 small farmer organizations in 11 different countries from Indonesia to Mexico.“
http://www.equalexchange.com/news_info/ pr7.02.html
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„The price for green coffee beans, the worlds most widely traded commodity after oil, has hit its lowest level in 100 years. For small farmers, who grow over half of the world’s crop, the situation has gone from difficult to catastrophic. A two-year slump in prices – from $1.45 in December 1999 to 45 cents today – has created an ongoing economic disaster in dozens of developing countries.“
http://www.equalexchange.com/news_info/ pr3.02v1.htm
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„If you feel like you're on an assembly line while ordering your morning, afternoon or evening coffee, Coffee Expresso may make reciting your preference a little easier.“
http://www.aboutcoffee.net/ 2004_03_21_bcearc.html
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PR Distribution through United Natural Foods
„Dickinson added "We fear that the P&G decision will disappoint as many struggling farmers and concerned consumers as Starbuck's Fair Trade announcement several years ago. Neither company seems willing to honestly address the fundamental inequities inherent in the world coffee trade. If the likes of P&G and Starbucks, with their massive resources, can't commit to Fair Trade for even 1% of their coffee, their announcements appear more marketing driven than substance."“
http://www.equalexchange.com/news_info/ pr9.16.03.htm
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PR Albertsons teams up with Equal Exchange
„Fair Trade certification guarantees consumers that the coffee they purchase comes from democratically organized cooperatives of small farmers that were paid a just price for their crop. This arrangement stands in contrast to the situation of millions of other coffee farming families who have struggled during the last two years as world coffee prices have reached 100 year lows.“
http://www.equalexchange.com/news_info/ pr1.03.htm
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Archived in Fair Trade Companies, Fair Trade Certified Coffee