PR Solar Expresso, 1/01 (#)
„The label guarantees consumers that the cocoa was produced and sourced in a socially responsible manner. An independent non-profit certifying body, TransFair USA, certifies both the labor conditions and the prices paid to cocoa farmers and authorizes the use of its label on Equal Exchange's hot cocoa mix. The organic cocoa is grown and supplied by CONACADO, a cooperative of small farmers in the Dominican Republic.“
http://www.equalexchange.com/news_info/ pr8.02.html - Cached
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PR Distribution through United Natural Foods
„This high quality organic certified dutch process cocoa powder carries the Fair Trade Certified label, granted by TransFair USA, independent non-profit certifying organization, which guarantees consumers that the cocoa was produced and sourced in a socially responsible manner. Under Fair Trade consumers know that: the cocoa was grown and exported by a democratically organized cooperative of small-scale farmers; the cooperative was paid a fair, above-market price for its crop; and that high labor standards, including those for work safety, child labor and the freedom to organize are followed.“
http://www.equalexchange.com/news_info/ pr9.3.03.htm
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„Recently, thanks in part to the encouragement of TransFair USA*, the independent non-profit that monitors and certifies fair trade coffee, various small and large companies have agreed to follow Equal Exchange’s example and adhere to these rules for at least a portion of their product line. This marks a major shift towards reform in the $3 billion US specialty coffee industry, which could become a model for other sectors, such as textiles and sneakers, that are still looking for viable solutions to sweatshop conditions. This new period in the industry is being celebrated this Sunday, from noon to 3 p.m.“
http://www.equalexchange.com/news_info/ pr9.00.html
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„If your bag of coffee carries the label at right, it has been certified by TransFair USA , the only independent fair trade certifying agency in the US. The presence of this label means that every step involved in getting coffee from the crop to your cup has been monitored by this neutral third party certifier, ensuring the farmers really received a fair price for the coffee.“
http://www.pcusa.org/pcusa/wmd/hunger/coffee/
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Transfair USA | Press Releases
„20, 2000 - Peet's Coffee and Tea, the super-premium roaster of specialty coffee, announced today the formation of a strategic alliance with TransFair USA, the only organization certifying fair trade products in the US, to offer Fair Trade Certified coffee. The roast will contain 100% Fair Trade Certified coffee, which assures consumers that the farmers who grew the coffee received a fair living wage. Peet's Fair Trade Blend will be available for $10.95 in Peet's Boston retail stores beginning on Sunday, September 24, 2000 and in all retail locations throughout the country, via mail order and through Peets.com starting October 9, 2000. Peet's is executing a comprehensive marketing campaign in Boston to promote its Fair Trade Blend in conjunction with an educational campaign launched by TransFair and Oxfam America, a non-governmental organization dedicated to fighting poverty and injustice around the world.“
http://www.transfairusa.org/content/about/ pr_000920.php
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The Coffee Review - the world's leading coffee buying guide
„The certifying agency, in this case TransFair USA, also confirms that the farmers who receive this fair price are small holders organized in democratically run cooperatives who follow positive environmental practices. The modest premium paid the farmers according to the fair-trade formula is passed on through the system to coffee lovers, who presumably will happily pay a couple of pennies more per cup, given how much those pennies help struggling farmers.The controversy mainly focuses on whether paying people for coffee on the basis of formula and democratic organization rather than on the basis of quality is wise in the long run. Some of us, me included, have dedicated ourselves to creating a culture around coffee analogous to the culture around wine, with the long-term goal of assuring that people who produce great coffee are paid great coffee prices, rather than the insulting pittance they receive now. In other words, change our cultural attitudes about coffee so that North Americans buy coffee like they buy wine, whereupon retailers can charge more for a genuinely fine coffee, importers can pay more for a genuinely fine coffee, and growers who produce fine coffee not only will receive more money for their efforts, but also will receive recognition as the dedicated artisans they are, equivalent to the world's fine winemakers.“
http://www.coffeereview.com/article.cfm?id=8
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