PR Fair Trade Pioneers 9/00 (#)
„This new period in the industry is being celebrated this Sunday, from noon to 3 p.m. on Boston Common at the "Fair Trade Festival" organized by Transfair USA and Oxfam America**. Oxfam, an international development non-profit organization, based in Boston, is now helping to raise awareness of the availability of fair trade coffee in New England, the most developed fair trade market in the country.“
http://www.equalexchange.com/news_info/ pr9.00.html - Cached
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Transfair USA | Press Releases
„Press Releases 4/25/03 Dunkin' Donuts to sell new espresso beverages using Fair Trade Certified™ coffee TransFair USA and Oxfam America Praise Effort to Support Coffee Farmers and Provide Consumer Choice Randolph, Mass. (April 25, 2003) - Dunkin' Donuts will become the first national brand to sell espresso beverages that are made exclusively with Fair Trade Certified™ coffee. The company's decision is the latest step by Dunkin' Donuts to support coffee quality and sustainability amid troubling times for many coffee farmers. Beans for all Dunkin' Donuts espresso beverages, including cappuccino and latte, will be certified through TransFair USA, the only independent certifier of Fair Trade products in the U.S. The Fair Trade model guarantees farmers a price of $1.26 per pound for coffee.“
http://www.transfairusa.org/content/about/ pr_030425.php
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PR Distribution through United Natural Foods
„This high quality organic certified dutch process cocoa powder carries the Fair Trade Certified label, granted by TransFair USA, independent non-profit certifying organization, which guarantees consumers that the cocoa was produced and sourced in a socially responsible manner. Under Fair Trade consumers know that: the cocoa was grown and exported by a democratically organized cooperative of small-scale farmers; the cooperative was paid a fair, above-market price for its crop; and that high labor standards, including those for work safety, child labor and the freedom to organize are followed.“
http://www.equalexchange.com/news_info/ pr9.3.03.htm
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CoffeeGeek - SCAA Anaheim Last Day Report
„But, the show went on, and I went about the floor. I stopped by the Fair Trade pavilion once again, and this time I met Kenya Lewis, the PR Manager for TransFair USA (website ) and we briefly discussed Fair Trade coffee and its impact on farmers' lives. Now, I'm one who believes the Fair Trade Certification process is far from perfect, but it's the best the industry has, and I'm sure the folks involved in it want it to be as good as possible, because the real mission is simple - give farmers a living wage for the product we enjoy so much. Kenya is a wonderful person, and I could tell from our brief conversation she's a concerned activist for this cause.“
http://www.coffeegeek.com/opinions/showreports/ 05-08-2002
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Transfair USA | Partner Press Releases
„Oxfam America Activists Mobilize, Demanding Fair Trade Certified™ Coffee at Local Supermarkets - 10/18/04 Green Mountain Coffee Roasters Introduces Four Varieties of Premium One-Cup Coffee Pods - 10/14/04 Choice Organic Teas Wins Governor's Award - 10/11/04 “
http://www.transfairusa.org/content/about/ ppr.php
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„From the farmer to you Through Fair Trade, more than 42,000 cocoa farmers in West Africa, the Carribean and Central and South America are earning a decent price for their high quality crop. The Fair Trade Certified™ label on your hot cocoa and Fair Trade Certified chocolate bar is your guarantee that your purchase is directly benefiting cocoa farmers and their families thousands of miles away.“
http://www.transfairusa.org/content/shop/ chocolate.php
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