PR Fair Trade Pioneers 9/00 (#)
„21, 2000) — In an unusual turn of events, a small, Boston area company, Equal Exchange, congratulates a number of much larger companies for having announced that they are entering the field of fairly traded coffees – the niche market that Equal Exchange has had mostly to themselves since they created the category in 1991. In keeping with the company’s unconventional approach to business, Equal Exchange is glad to have direct competition for the first time, even specialty coffee powerhouses like Starbucks and Green Mountain.“
http://www.equalexchange.com/news_info/ pr9.00.html - Cached
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„According to published reports, Starbucks’ commitment to fair trade is for one year pending consumer reaction. Furthermore, its fair trade coffee will only be available in packages, a small percentage of the company’s overall coffee sales. It will not be available by the cup in their 2,300 stores.“
http://www.equalexchange.com/news_info/ prstarbucks.html
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„Equal Exchange was selected to receive the award for its “path-breaking approach to fair trade, defining stakeholder welfare as part of business success.” Equal Exchange purchases directly from 17 farmer cooperatives in 10 countries in Latin America, Asia and Africa. They guarantee a minimum price to producers, provide pre-harvest financing, and promote sustainable production methods — all fair trade practices that are unheard of in the conventional market.“
http://www.equalexchange.com/news_info/ prbizethics.html
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„Equal Exchange, the pioneer and U.S. market leader in fair trade coffee since 1991, is a full service provider of specialty, coffee and premium tea to supermarkets, natural food stores, restaurants, colleges and places of worship across North America. One hundred percent of Equal Exchange's products are fairly traded, and the firm offers the world's widest selection of fairly traded coffee, and four varieties of organic, fair trade tea. Based in Canton, Massachusetts, Equal Exchange is also a market leader in certified organic coffee with over 20 varieties.“
http://www.equalexchange.com/news_info/ pr7.02.html
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Tea & Coffee 11/00 - Stamping “International” On Espresso Coffee
„The espresso list is far more numerous. The house blend actually seems something of a token to those who expect to find one, otherwise all the espressos are carefully chosen single origins from Costa Rica, Brazil, Colombia, Mexico, Java, Kenya (one of the Boot secrets, as they cherish it for its relatively light acidic quality), Ethiopia, Panama (from the Ruiz plantation), Haiti (caffeine-free) and an Indonesian Celebes Toraja Kalossi.“
http://www.teaandcoffee.net/1100/coffee.htm
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Espresso! My Espresso! An Ongoing Internet Novel - CHAPTER
„11/26/00 - There's an old saying that you don't know what you got till it's gone, and that's the way this morning's espressos went. I had run out of Monkey and Donkey about three days ago and we have been "surviving" on some Alpenroast sample "natural" beans that I got from the Whole Latte Love folks with my order. These beans were quite nice, predominantly Arabica, and made some very nice espresso. I would have to say that it lacked some of the depth and complexity of the Monkey beans, but was very drinkable, indeed.“
http://home.surewest.net/frcn/coffee/ coffee24.html
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